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18 May 2018
A commitment to creativity to “earn attention” is essential in sports marketing, which, using platforms such as social media, is now far more innovative and progressive than it was a decade ago, and indeed "way ahead" of advertising agencies and traditional media in the use of technology, according to Octagon UK’s Joel Seymour-Hyde.
03 May 2018
'Any successor should be themselves', said Sir Philip Craven, the man who became synonymous with the Paralympic movement during his 16-year presidency of the IPC. So just who is Andrew Parsons?
19 Apr 2018
We're on the brink of a golden age of sponsorship, says Giles Morgan, the former head of sponsorship at HSBC. Just as soon as we learn to negotiate the new channels of communication with sport's fans.
05 Apr 2018
Velon’s Hammer Series this week announced its third event of the year, Hammer Hong Kong, as the cycling teams’ umbrella organisation targets an eventual 10 events a year. So that must make it a race organiser. Mustn’t it?
23 Mar 2018
After landing heavyweight additions to its media rights offering, how will IMG monetise the investments and how is it safeguarding itself against the evolving broadcast landscape? Ioris Francini, co-president of WME and IMG, lifts the lid on the agency’s strategy and roadmap.
09 Mar 2018
Having learned to live with its old adversary, pay-TV, how can the EBU withstand the new challenges of a fragmenting broadcasting market? Stefan Kürten, the EBU's director of sport, believes he has the answers.
22 Feb 2018
'Disruptors, beware the disruptors'. The president of Alibaba Group says if you want to buy stuff, go to Amazon, but if you want lifestyle, including sport, Alibaba's your destination.
08 Feb 2018
Larry Scott is considered one of the most progressive thinkers in sport. In an exclusive sit-down with Sportcal Insight, the commissioner of US college sport’s Pac-12 conference talks equality, rights ownership and media disruption.
25 Jan 2018
Shaun Whatling, the poncho-wearing chief executive of strategic consultancy Redmandarin, tells Sportcal Insight about the western construct of the brand, how to work with Olympic sponsors, how to stand up to Dentsu and why Australians are psychologically well-equipped for life
11 Jan 2018
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows.