All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

UFC maintains commercial push with NinjaTrader tie-up

The UFC mixed martial arts (MMA) promotion has brought in NinjaTrader, a brand of the Payward overall financial infrastructure firm,…
EFL chief exec Birch leaving at end of 2026-27

Trevor Birch, chief executive (CEO) at the second-tier English Football League (EFL) soccer body, will step down at the end…
Infront trumpets new deals for Diamond League ahead of European events

As the European swing of athletics' top-tier Diamond League gets underway for the 2026 season, commercial partner agency Infront has…
Audi extends as key FIS title sponsor

The International Ski and Snowboard Federation (FIS) governing body has renewed its major commercial tie-up with German automotive brand Audi.Through…
Haas and Ferrari swoop for new partners as Monaco looms

A duo of Formula 1 motor racing teams, Ferrari and Haas, have today unveiled new commercial tie-ups in the build-up…

Leadership team for Coker’s new MMA venture takes shape

Scott Coker, former head of the Bellator mixed martial arts (MMA) promotion, has unveiled an executive team for a new…
Big Bash League’s Melbourne duo to merge in advance of privatization

The two Melbourne teams from Australian domestic T20 cricket's Big Bash League (BBL) are set to merge into one entity…
EBU takes European Athletics rights deal through 2031

The European Broadcasting Union (EBU), the continent’s association of public-service broadcasters, has extended its significant rights tie-up with the European…
Deep Dive: LIV Golf makes play to investors after PIF pulls out

What's happened?The controversial and embattled LIV Golf tour has, over the past two weeks, undertaken an urgent pitch to prospective investors,…
RTL’s €68m takeover of Sky Deutschland goes through

RTL Group, the international commercial broadcasting giant, has finalized its acquisition of heavyweight German pay-TV broadcaster Sky Deutschland.The deal, which…