All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

Deal Focus: Aston Villa stick with betting in Betano shirt sponsorship

The dealEarlier this week, English Premier League (EPL) soccer side Aston Villa and Kaizen Gaming confirmed a partnership through which the Greek…
F1 launching FAST channel in US to capitalise on major market growth

Formula 1, the iconic international motor racing series, has today unveiled a new, 24/7, subscription-free channel launching for US fans.F1…
Guinness ‘to replace Budweiser as EPL beer sponsor’ in four-year deal

English soccer's top-tier Premier League (EPL) is set to begin a lucrative commercial tie-up with renowned beer brand Guinness in 2024-25,…
Ferrari finally fill title sponsorship void with multi-year HP deal

Formula 1 (F1) motor racing giants Ferrari have entered into a multi-year title sponsorship deal with computer hardware heavyweight Hewlett-Packard…
PFL brings in experienced Revelo as media rights strategy head

The Professional Fighters League (PFL) US-based mixed martial arts (MMA) promotion has hired experienced industry executive Emilio Revelo as senior vice…

Infinite Reality to acquire Drone Racing League, boosting value to $3.5bn

Metaverse content company Infinite Reality has unveiled a definitive agreement to acquire the international Drone Racing League series for $250…
Skyscanner in as global Solheim Cup partner

Worldwide travel-centric search engine Skyscanner has today been unveiled as a commercial sponsor of the Solheim Cup, women’s golf’s top-tier teams…
General Atlantic and XP strategically invest in LiveMode

LiveMode, the Brazilian sports marketing agency, has accepted investment from the General Atlantic (US growth equity) and XP Investimentos (Brazilian…
Report: Apple and FIFA in talks over global Club World Cup rights

Global soccer’s governing body FIFA is close to striking a worldwide media rights deal with technology and content giant Apple,…
MLB accelerates sustainability work through WM deal

North America’s Major League Baseball (MLB) has entered into a sustainability-focused commercial deal with environmental services provider WM.That brand becomes…