Tour de France in three-year commercial deal with traffic-mapping platform Waze
The organizers of the Tour de France have announced a three-edition partnership with Waze.
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Euan Cunningham
Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.
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Premiership Rugby: Record viewing figures on ITV and BT Sport for 2021-22
English rugby union’s top-tier domestic Premiership broke multiple league records in terms of television viewing figures over the course…
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BeIN takes back Turkish Super Lig rights after chaotic tender
The Turkish Football Federation has awarded domestic broadcast rights for the next two seasons of its top-tier Turkish Super…
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Douyin to cover live Qatar World Cup action in China
Live action from soccer’s 2022 FIFA World Cup in Qatar later this year will be available in China through…
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Nike abandons Russia three months after suspending operations
Nike, the heavyweight US sportswear brand, is now exiting Russia completely after initially suspending its operations there following the…
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Byju’s finalizes men’s team front-of-shirt renewal with BCCI
Byju’s, an educational technology firm, has retained its position as shirt sponsor of that country’s men’s national cricket team,…
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Carrefour in as premium partner of Paris 2024
Carrefour, the French-based retailer and supermarket, has entered into a major sponsorship deal with the organizers of the Paris…
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McLaren and Goldman Sachs in multi-year deal
McLaren, one of the heavyweight teams from motor racing’s iconic Formula 1 (F1) series, has brought on board global…
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World Games organizers: Broadcast deals struck in over 60 markets
Broadcasters in more than 60 countries have will cover action from the World Games, the quadrennial multi-sport event that…
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