All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

New Ultimate Sevens competition gets World Rugby backing

Ultimate Sevens, the new global rugby sevens championship set to launch this year, has been sanctioned by World Rugby.The new competition…
PIF in as regional World Cup partner for North America and Asia

Saudi Arabia's Public Investment Fund (PIF), the country’s sovereign wealth investment vehicle, has added to its existing relationship with global soccer's…
McLaren Racing and Intel in multi-team partnership

The McLaren Racing organization has brought in computer hardware and technology heavyweight Intel as a new commercial partner, in a multi-year…
Hungarian Champions League rights renewed by RTL

Commercial broadcaster RTL has extended its rights deal in Hungary covering European soccer's top-tier UEFA Champions League (UCL).Through the deal, RTL…
Haleon unveiled as UEFA’s first medical partner

European soccer's governing body UEFA has brought in Haleon, the global healthcare firm, as its first-ever medical health partner.Through a…

McDonald’s in as inaugural naming partner for new Chicago Fire stadium

The Chicago Fire, of North American soccer's top-tier MLS, have brought in global fast-food chain McDonald's as the inaugural naming…
Australian cricket fans set to enjoy another ICC women’s event FTA

The Amazon Prime Video streaming service will once again offer coverage of a major women's cricket tournament for free to…
TKO in deal to bring portfolio of live events to Arizona

TKO Group, the multisport business giant, has made a move that will see a host of top-tier wrestling, boxing, and…
Opel in as top-tier German handball sponsor

German car manufacturer Opel has signed up as a significant new partner of top-level handball in the country.Opel becomes the naming rights…
Former Mediapro Asia MD in as Serie A media rights consultant for region

Italian soccer's top-tier Serie A has appointed Lars Heidenreich as a media rights consultant across the Asia-Pacific (APAC) region, as it…