Fanatics named retail partner for NHL’s Wild
The Minnesota Wild, of North American top-tier ice hockey’s NHL, have struck a long-term retail partnership with global commerce and…
All articles by Euan Cunningham
Euan Cunningham
Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.
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UEFA and Adidas extend UCL ball supply deal through 2026-27
Adidas will continue as the official match ball supplier to the UEFA Champions League (UCL) top-tier soccer clubs competition for…
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IndyCar and Firestone in lengthy extension
Firestone, the US tire company owned by Japan’s Bridgestone, has unveiled a long-term extension to continue as the exclusive tire supplier…
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MLB in major deal with Strauss for helmet branding
German workwear and safety equipment firm Engelbert Strauss has signed on as a commercial partner of Major League Baseball (MLB).Through a…
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NOS retains FIFA World Cup rights for 2026, 2030 editions
NOS, the public-service broadcaster in the Netherlands, will remain the domestic home of the FIFA World Cup national team soccer tournament for…
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Red Bull adds Everton and Torino to soccer sponsorship stable
Red Bull, the Austrian energy drinks giant, has struck multi-year sponsorship deals with two top-tier European soccer sides - Torino…
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BG Sports snaps up AFC rights packages in Thailand
The Asian Football Confederation (AFC) has brought on board BG Sports as a YouTube broadcast partner in Thailand for the…
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SPORTEL Monaco 2024: A highly anticipated return and exciting new developments!
SPORTEL confirms its leading position with 2024 Monaco flagship event and pursues international expansion in 2024 & 2025SPORTEL Monaco 2024:…
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Lifetime Sport Achievement Award
Sportel Awards, the international cultural event celebrating the best of sport and champions, is today unveiling the 2024 Lifetime Sport…
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Lay’s extends as FIFA World Cup sponsor for home market edition
FIFA, global soccer’s governing body, has extended its commercial relationship with Lay’s, the US snack brand.Through a new deal between…