All articles by Euan Cunningham

Euan is a reporter at Sportcal. His main areas of focus are private equity in sport, European soccer, and international cricket.

Capital.com serves up multi-year Davis Cup partnership

Capital.com, the international online trading platform, has become a new commercial partner of men's national team tennis' Davis Cup.Through a…
Deal Focus: Netflix in biggest live sports rights move to date

The DealLast week, content and streaming giant Netflix made its biggest splash in the world of live sports rights yet,…
Padel’s Hexagon World Series reveals inaugural season’s event hosts

Padel's first-ever Hexagon World Series (HWS), starting in late January in Madrid, will conclude in Abu Dhabi in October, it…
Legends Global’s Chard hired to lead Independent Talent Group sports push

The Independent Talent Group (ITG) agency has hired Dan Chard, previously of Legends Global, as its first chief commercial officer.This…
Sidley brought in as third LA28 legal services partner

The organizers of the 2028 Olympic Games - to be held in Los Angeles, California - have brought in US…

SPL enters innovative live coverage, watchalongs, deal with Footballco

Men's soccer's Saudi Pro League (SPL) has entered into a partnership involving both live broadcasts, as well as watchalongs, with…
Two Circles brings in experienced Tan as APAC media rights head

Heavyweight UK sports marketing agency Two Circles has brought in a new head of media rights for Asia-Pacific.Augustine Tan was…
WTA Finals gets Fage as new title sponsor for US return

A deal has been struck through which Fage, a global dairy firm, becomes the title partner of women's tennis' top-tier…
Cadillac bring in Frontieras as partner; Racing Bulls turn to ThreatLocker

Cadillac and Racing Bulls, the Formula 1 (F1) motor racing teams, have unveiled significant new commercial tie-ups.The sponsorship deals have been struck in the…
Relevent moves into broadcast production, hires experienced HBS duo to lead

Sports media and commercial agency Relevent is branching out into the world of broadcast production after launching a new division.Relevent…