La Vuelta tucks into Noel Alimentaria sponsorship deal
For the upcoming 2026 edition of road cycling's iconic Vuelta e Espana (La Vuelta), Spanish meats brand Noel Alimentaria has…
All articles by Sportcal Editorial Team
Sportcal Editorial Team
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Gibson Dunn to lay down the law at LA28
The organizers of the Los Angeles 2028 Olympic and Paralympic Games have brought in LA-based law firm Gibson Dunn as…
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Big Bash League opener set for Chennai as league eyes Indian investment
Chennai in India will host the opening game of Australian Twenty20 domestic cricket's annual Big Bash League (BBL) later this…
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World Surf League appoints The.Team to lead partnership search
The.Team, the international sports agency formerly known as Wasserman, has continued its run of new deals after being appointed the…
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NEP and Lavazza extend as Wimbledon partners in multi-year deals
A new multi-year broadcast services deal has been struck between the organizers of the iconic Wimbledon tennis grand slam and NEP…
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Angel City FC taps The.Team to secure sponsors for key assets
The.Team, the international sports agency formerly known as Wasserman, has been appointed by US soccer franchise Angel City FC to…
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CBS Sports boosts soccer slate with AFC Asian Cup, U23 Asian Cup
The Asian Football Confederation (AFC) regional soccer governing body has announced its major competitions will be aired by US network…
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MLB extends Indian rights deal with JioStar
North American baseball's top-tier MLB has extended its Indian broadcast rights tie-up with heavyweight pay-TV operator JioStar.This deal entails JioStar,…
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R&A taps Cisco to deliver AI networking tech to headquarters, The Open
The Royal and Ancient (R&A) UK-based golfing body has announced a partnership with Cisco that will see the wireless technology…
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Big 12 secures major partnership with Monster Energy
The Big 12, the US collegiate sports conference, has announced a new multi-year naming rights agreement with energy drinks brand…