All articles by Sportcal Editorial Team

Sportcal Editorial Team

Less can be more: Why competition format changes don’t guarantee increased value

Oliver & Ohlbaum Associates director of strategy and investment advisory Sean McGuire discusses whether adding more matches adds more revenue.

Valuing top soccer clubs – like any other business or not?

With major European clubs changing hands, Oliver & Ohlbaum Associates chairman Mark Oliver discusses the factors involved for making valuations.

Podcast: What will Qatar 2022 mean for broadcasting, brands, tourism, and FIFA?

Conrad Wiacek and Nicholas Wyatt discuss the Qatar World Cup, including its implications for broadcasting, sponsorship, tourism, and FIFA.

Potential new owners for Liverpool FC have fans concerned about the sport’s direction

With the announcement that FSG is open to selling the club, rumors are flying regarding potential new owners.

Explainer: growth in women’s sport – the drivers, impacts, and future

Conrad Wiacek, head of analysis at GlobalData Sport, discusses the ongoing growth of women’s sport.

Saudi Arabia: from underdog to esports leader

Saudi Arabia is aiming to become one of the top three countries in the world for esports.

Veritone’s Sport X is TikTok for media buyers

Social media is providing new opportunities to use user-generated content to drive interest in traditional sports broadcasts.

Are sports getting betting right or wrong?

Mark Oliver and Ed Noble of sports consultancy O&O explain that betting can benefit sports organizations if handled well.

Why content is crucial for driving the consumption of women’s sport

Anneka Vestey, head of production at Contented Group, discusses the content company’s insights from working on The Hundred.

Hattrick at Sea: Three sailing world championships at Fyn next year

In the summer of 2023, Fyn will host no less than three different World Championships at sea. World champions will be crowned in Contender, women’s match race, and Melges 24.