Disney sells out Super Bowl LXI ad inventory, closes upfront sales process
Media giant Disney, the domestic broadcaster for NFL flagship Super Bowl finale in 2027, has sold out its advertising inventory…
Media giant Disney, the domestic broadcaster for NFL flagship Super Bowl finale in 2027, has sold out its advertising inventory…
X Games, the iconic action sports property, has sold its third winter X Games League franchise, with an investment group…
Sky Sports, the major UK pay-TV broadcaster, has extended its rights agreement with SANZAAR, the alliance of rugby union’s major…
Polymarket, the cryptocurrency-based predictions firm, has secured two major partnerships as it looks to consolidate its position in the US…
The board of governors for North American soccer’s top-tier MLS has voted to appoint Los Angeles FC co-managing owner Larry…
Migu, the state-owned Chinese streaming service, has secured exclusive rights in the country to Spanish soccer’s top-tier LaLiga in a…
Sports streaming platform Abema has retained free-to-air (FTA) rights in Japan to German soccer’s top-flight Bundesliga after renewing its agreement…
French automotive group Cosmobilis and private credit investor Park Square Capital have secured commercial rights to motor racing’s World Rally…
The Tampa Bay Buccaneers, of American football’s NFL, have ended their long-standing ties with soft drinks giant Coca-Cola after signing…
North America’s top-tier National Women’s Soccer League (NWSL) has become the latest rightsholder to end its broadcast partnership with the…