All articles by Susan Lingeswaran

Susan is editor at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.

F1 renews with Liqui Moly; TCS retains title rights to Jaguar TCS Racing

Motor racing’s elite Formula 1 (F1) series has announced a multi-year renewal of its partnership with German automotive lubricants brand…
LET hires Two Circles to drive new era of commercial growth

Golf’s Ladies European Tour (LET) has hired UK-based sports marketing agency Two Circles to support its growth ambitions through a wide-ranging…
Chelsea add Middle East to TMGM’s regional tie-up

Chelsea, of English soccer’s top-tier Premier League, have expanded their commercial partnership with online trading and investment services provider TMGM…
Inter Miami unveil American Airlines as first official airline partner

Major League Soccer (MLS) heavyweights Inter Miami have secured American Airlines as the club’s first-ever airline partner as it continues…
Inter Miami’s Nu Stadium to host 2027 Champions Cup

FIFA, soccer’s global governing body, has announced that Nu Stadium, the home venue of Major League Soccer side Inter Miami,…

Sky NZ renews ASO rights covering Tour de France, Vuelta a España tours

Pay-TV heavyweight Sky New Zealand will continue to air cycling’s iconic Tour de France and Vuelta a España tours after…
Barcelona secure Telefonica sponsorship for Espai Barca project

Spanish giants FC Barcelona have secured a five-year partnership agreement with telecommunications giant Telefónica covering its Espai Barça stadium redevelopment project.Under…
Singapore Open nets Deutsche Bank as title sponsor; PGA Tour signs AbbVie

German banking brand Deutsche Bank has secured a new agreement to title sponsor golf’s Singapore Open, which is returning to…
Nairobi to host 2029 World Athletics Championships; Munich scores 2031

The World Athletics governing body has announced Kenya will become the first African country to stage its flagship Championships for…
Puls 4 secures rights to Australian Open in WBD sublicensing deal

Puls 4, the linear channel of Austrian commercial network ProSiebenSat.1, has expanded its tennis offering after securing a four-year rights package…