Puma ends Nike’s 25-season run as Premier League ball supplier
German sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s 25-season…
German sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s 25-season…
BNP Paribas has extended its title sponsorship of the BNP Paribas Open tennis masters for another five years, making the multinational…
North America's National Women’s Soccer League (NWSL) has unveiled new media deals in the UK, Australia, and Canada, ahead of the…
AECOM, the international architecture and engineering services company, has been named the official venue infrastructure partner for the LA28 Olympic…
Tony Bloom, English entrepreneur and owner of top-tier English Premier League soccer side Brighton, has bought a 19.1% stake in…
Premier League giants Liverpool FC (LFC) have agreed a multi-year global partnership with the Visit Maldives tourism body, designating it…
German sportswear giant Adidas has signed a four-year deal with German soccer’s DFL league organizing body to supply the match…
Japanese logistics company Nippon Express (NX Group) has signed a regional partnership with North American baseball’s MLB, covering its Los…
The BWT Alpine Formula 1 (F1) motor racing team has signed a “first-of its-kind” commercial partnership with online ticket exchange…
Spanish public-service broadcaster RTVE will cover the men's Euro 2028 national teams tournament through a deal with European soccer's governing body…