The World Snooker Championship’s continued move away from vice title sponsorship
British brand Halo confirmed a partnership with the Sheffield-based tournament in March earlier this year, as the brand extended its…
All articles by Jake Kemp
Jake Kemp
Jake Kemp is an analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in tennis, soccer and F1.
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Understanding the value of Liverpool FC’s return to adidas
After months of rumors circulating around a potential deal between Liverpool FC and adidas, the pair finally announced a new…
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Arsenal, PSG and Bayern Munich must revisit Rwandan sponsorship links
Visit Rwanda has been actively involved in the global sports sponsorship market since 2017 when it became Arsenal’s first official…
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How the momentum of women’s sports will accelerate in 2025
Women’s sport is a hot topic that can no longer be ignored. There has been an accelerated growth and level…
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National team kit rights continue to substantially increase as Nike agrees Brazil kit extension
The Brazil national soccer team is the most successful in the history of the sport. The South American nation has…
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Tennis the latest sport to benefit from Saudi riches despite little public interest
In early November, Saudi Arabia played host to the WTA Finals, the season-culminating event of the professional women’s tennis calendar.…
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Uncovering the lack of interest in the 2025 FIFA Club World Cup
In December 2023, Gianni Infantino and FIFA announced plans to expand the FIFA Club World Cup competition. Looking to add…
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Castore moves past issues to rub shoulders with elite in UCL kit supplier market
Despite being plagued with issues around kit quality in English soccer, which saw it lose three Premier League kit deals…
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The rising cost of Premier League fandom as shirt and ticket prices continue to soar
Soccer and the Premier League represent big business, with more money in the game than ever before. At its core,…
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Competitive racing back in Formula 1 but too late to influence 2024 title
The narrative around Formula 1 (F1) over the previous two seasons has been one of inevitable success for Max Verstappen…