The commercial and economic value of the World Marathon Majors
Although the World Marathon Majors are an international collection of leading marathon races, they are largely US-based, with three races—Boston,…
All articles by Jake Kemp
Jake Kemp
Jake Kemp is an analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in tennis, soccer and F1.
-
-
The value of FIFA World Cup 2026 qualification as nations scramble for final places
The FIFA World Cup is the pinnacle event in international soccer, and this summer’s competition offers more nations the chance…
-
FIFA’s new club competitions struggle with acceptance and commercial appeal
FIFA made a major splash on the global club calendar last year by launching a revamped Club World Cup tournament.…
-
Super Bowl LX – commercialization at its peak as ad costs continue to soar
On Sunday, the Seattle Seahawks will face the New England Patriots in the climax showpiece end to the NFL season…
-
FIFA World Cup 2026 receives strong demand despite outcry over prices
The sales process for FIFA World Cup tickets officially began in September 2025, with the first allocation reserved for sponsors,…
-
Los Angeles changes Olympic landscape again, with naming rights to enhance commercial offering
From its beginnings in 1896 through to the Paris games in 2024, the Olympics has maintained a ‘clean venue’ policy…
-
Two months from the start of AFCON, Morocco readies to play host
Preparation for the 2025 tournament has endured a period of turbulence recently, just two months before the action kicks off…
-
Canada: A true underdog story – From public fundraising to the Women’s Rugby World Cup final
Rugby Canada’s need to raise additional funds to compete at the World Cup comes despite the team entering the tournament…
-
Over 50% of EPL clubs promote gambling brands, as front-of-shirt ban looms
The gambling market has been the dominant industry of Premier League front-of-shirt sponsorship deals in recent seasons. In April 2023,…
-
Understanding Qatari and IOC interest in bringing the Olympics to MENA
The Olympic and Paralympic Games are the pinnacle of sport, attracting the biggest names from every country around the world.…