All articles by Jake Kemp

Jake Kemp is an analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in tennis, soccer and F1.

Jake Kemp

The future of women’s boxing looks positive as women’s sport continues to flourish

The Shields-Marshall bout was part of one of the most anticipated boxing cards of the year.

New York produces another potential commercial superstar as a generational talent emerges to replace tennis’ old guard

Carlos Alcaraz and Jannik Sinner have a rivalry that could potentially dominate tennis for the next decade.

Sky looks to offset big cost of Joshua-Usyk fight by charging record PPV price in the UK

On August 20, 2022, Anthony Joshua will once again step out in front of a Saudi Arabian crowd, looking to reclaim his world heavyweight titles from Oleksandr Usyk. Both Saudi Arabia and UK broadcaster Sky have invested heavily in the boxing rematch.

‘Football’s coming Home’ AGAIN. Assessing the impact and evolution of women’s soccer after Euro 2022.

Women’s soccer has undoubtedly been growing at a fast pace over the past decade, with the standard of play improving on the back of a greater outbreak of professional contracts being handed out around the globe. This summer’s European
Championships (Euro’s) is breaking records and growing the sport’s popularity at home and abroad.

The debate on transgender athletes competing in elite sport and how the IOC have leant towards inclusivity

The International Olympic Committee has announced that all its sporting federations should set their own rules around gender inclusion.

Jack Grealish to become the new David Beckham following recent Gucci partnership announcement

The player’s stock continues to rise with the announcement of a new tie-up with Gucci.

Katie Taylor vs Amanda Serrano is a landmark moment for women’s boxing and women’s sport

Ireland’s Katie Taylor has been a pioneer for women’s professional boxing since winning gold at the Rio Olympics in 2016.

Novak Djokovic: a commercial review of tennis’ most polarizing player

Novak Djokovic has been at the centre of sports news headlines over the past few weeks, with his deportation from Australia the most recent twist in the Serbian’s longing for success and popularity.

The Business of the Super Bowl

The Super Bowl is the pinnacle event in American Football and is widely regarded as one of the biggest sporting events on the planet.