A home World Cup moment: Pressure, progress, and a defining opportunity for women’s cricket
The 2026 Women’s T20 World Cup in England and Wales is a pivotal opportunity for the ECB to accelerate the…
All articles by Olivia Snooks
Olivia Snooks
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How the Women’s Rugby World Cup changed the commercial trajectory of the Women’s Six Nations
The 2026 Women’s Six Nations reinforced England’s growing impact on women’s rugby, as the national team completed a grand slam…
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The WNBA salary surge
The WNBA has surged in popularity in recent years, setting new records for television viewership and game attendance. In 2026,…
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The Hundred auction: A watershed moment for English cricket’s commercial model
Earlier this month, the United Kingdom’s first major sporting auction was held, livestreamed on YouTube and broadcast on Sky Sports.…
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From hotels to homes: How Airbnb is reshaping the sports events hospitality model
Since 2020, Airbnb has entered into two significant agreements - a long-term partnership with the International Olympic Committee (IOC), covering…
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The broadcast value of an away Ashes series
The 2025/26 Ashes unravelled on and off the field. England surrendered the urn in just 11 days, but for supporters…
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Key trends to expect in women’s sport in 2026
2025 is widely viewed as a watershed year for women’s sport as it combined record-breaking audiences with mainstream cultural impact,…
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What Went Wrong: The Sky Sports Halo Mess
Sky Sports announced a female-focused TikTok channel, ‘Sky Sports Halo’, on 13 November, but it was axed just three days…
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LaLiga pulls the plug: Barcelona vs Villarreal Miami clash cancelled
On October 22, just two weeks after LaLiga announced plans to stage its first-ever regular-season match outside Spain — Barcelona…
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Ban on online gambling partners forces Indian cricket to hunt for new revenue streams
In August, the Indian Parliament enacted legislation prohibiting online gambling. This ban significantly impacts various platforms, including card games, poker,…