Conrad Wiacek is head of sport analysis at GlobalData, specializing in sports sponsorship, brand strategies and media evaluation with a particular interest in soccer, F1 and US sports.
Another scandal surrounding one of Italy’s most famous teams could spell trouble and turmoil for Serie A.
Lionel Messi has become an ambassador for the Saudi Arabia Tourist Board to help promote the country.
Todd Boehly’s suggestion of a Premier League all-star game to replace the Community Shield has been met with resistance.
The trend of multi-club ownership is accelerating with well-known sporting institutions owned by groups with other vested interests.
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The Saudi Arabia backed LIV Golf tour has upset many golf traditionalists, with many feeling that those competing are not doing so for the love of the game, merely the proposed paycheck.
The stated desire of China’s Xi Jinping to host and win a World Cup by 2040 looks to be in tatters.
The PGA, WTA and ATP are following F1’s lead by commissioning a behind-the-scenes docuseries on Netflix.
Sponsorship enters a brave new world