LIV Golf pits old money against new, and the commercial reality will bite eventually
The Saudi Arabia backed LIV Golf tour has upset many golf traditionalists, with many feeling that those competing are…
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Conrad Wiacek
Conrad Wiacek is head of sport analysis at GlobalData, specializing in sports sponsorship, brand strategies and media evaluation with a particular interest in soccer, F1 and US sports.
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The staggering rise and complete fall of soccer in China
The stated desire of China's Xi Jinping to host and win a World Cup by 2040 looks to be…
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FIFA makes a play for more engagement with soccer fans with the launch of FIFA+ streaming platform
In April 2022 soccer’s world governing body joined the digital age and announced the launch of FIFA+, an over-the-top…
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Branded content 2.0 – golf and tennis are targeting a new generation of fans, following the path laid down by F1
The PGA, WTA and ATP are following F1’s lead by commissioning a behind-the-scenes docuseries on Netflix.
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Over the past 12 months, numerous sporting properties have either climbed down from some rather unrealistic targets for title sponsorships or abandoned the idea completely
Sponsorship enters a brave new world
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Looking at WPP’s Brand Z list, it seems that the only brands that do well out of social media are the ones that facilitate it; less so the brands that try to use it as a means of promoting their wares
Is there real value in social media?
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Procter & Gamble are a TOP Olympic sponsor not because the marketing and sponsorship teams harbour dreams of seeing little kiddies grow into dominating athletes (helped by their mums) but because they want to sell more bottles of Ariel detergent
Ethics and sponsorship – are they compatible?
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