All articles by Conrad Wiacek

Conrad Wiacek

Conrad Wiacek is head of sport analysis at GlobalData, specializing in sports sponsorship, brand strategies and media evaluation with a particular interest in soccer, F1 and US sports.

Media rights fees may not be as resilient as previously expected

Serie A and Ligue 1 have had challenging renewals for their domestic media rights. Is the tide turning for sports rights?

The MLS must fix a very Messi problem

The league will have a challenge to build on the eyeballs Messi has brought to the league once he retires.

AI, betting, and the future of sports broadcasting

Will the proliferation of sports betting change the sports media landscape?

Does Fanatics’ partnership with Sky Sports herald a new era for sports e-commerce?

The first-of-its-kind deal may be the first sign of the next era of sports broadcasting.

UEFA is considering taking the Champions League Final to markets outside of Europe, but is it a wise idea?

The governing body could risk alienating its core audience in taking its showpiece around the world.

Is Disney preparing to get out of the Sports game?

By creating a new corporate structure with ESPN now a standalone organization, Disney may be preparing for a sale.

Italian soccer holds its breath as Juventus docked 15 points for financial irregularities  

Another scandal surrounding one of Italy’s most famous teams could spell trouble and turmoil for Serie A.

Messi risks reputation and legacy with Saudi Arabia deal

Lionel Messi has become an ambassador for the Saudi Arabia Tourist Board to help promote the country.

The inherent hesitancy of sport to embrace new ideas may be its biggest weakness

Todd Boehly’s suggestion of a Premier League all-star game to replace the Community Shield has been met with resistance.

Multi-club ownership gives investors the chance for the biggest returns

The trend of multi-club ownership is accelerating with well-known sporting institutions owned by groups with other vested interests.