All articles by Conrad Wiacek

Conrad Wiacek is head of sport analysis at GlobalData, specializing in sports sponsorship, brand strategies and media evaluation with a particular interest in soccer, F1 and US sports.

Conrad Wiacek

Italian soccer holds its breath as Juventus docked 15 points for financial irregularities  

Another scandal surrounding one of Italy’s most famous teams could spell trouble and turmoil for Serie A.

Messi risks reputation and legacy with Saudi Arabia deal

Lionel Messi has become an ambassador for the Saudi Arabia Tourist Board to help promote the country.

The inherent hesitancy of sport to embrace new ideas may be its biggest weakness

Todd Boehly’s suggestion of a Premier League all-star game to replace the Community Shield has been met with resistance.

Multi-club ownership gives investors the chance for the biggest returns

The trend of multi-club ownership is accelerating with well-known sporting institutions owned by groups with other vested interests.

LIV Golf pits old money against new, and the commercial reality will bite eventually

The Saudi Arabia backed LIV Golf tour has upset many golf traditionalists, with many feeling that those competing are not doing so for the love of the game, merely the proposed paycheck.

The staggering rise and complete fall of soccer in China

The stated desire of China’s Xi Jinping to host and win a World Cup by 2040 looks to be in tatters.

Branded content 2.0 – golf and tennis are targeting a new generation of fans, following the path laid down by F1

The PGA, WTA and ATP are following F1’s lead by commissioning a behind-the-scenes docuseries on Netflix.