World Rowing and China Media Group renew long-running rights deal
The World Rowing governing body has extended its long-standing broadcast deal with state-run China Media Group (CMG).The renewed agreement grants CMG…
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LNB and LaSource renew, expand partnership through 2031
French basketball’s LNB league organizer has extended its partnership with Paris-based consultancy firm LaSource until 2031.The two parties initially partnered…
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Explainer: How Leagues Cup became a fixture in North American soccer
Leagues Cup was launched in 2019 as an annual cross-border competition between the United States' Major League Soccer (MLS) and…
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Op-Ed: How US leagues build global fandoms – and how British sport can follow
A collaborative piece by Lucy Bairner, director of sales marketing at CollaborateAlthough the Indianapolis Colts dominated the Washington Commanders 30-13 at…
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X enhances NFL coverage with Genius Sports data
Genius Sports, the international sports data technology company, has partnered with X (formerly Twitter) to supply the social media giant with…
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Sky NZ pens six-year Australian Open extension, adds FTA coverage
Pay-TV giant Sky New Zealand has extended its longstanding partnership with the Tennis Australia governing body to remain the domestic…
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Six Kings Slam postponed, AFC ‘monitoring situation’ over Asian Cup
The star-studded Six Kings Slam tennis tournament, due to take place in Saudi Arabia this month, has been postponed after the…
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Baseline Vision partners with ATP’s Tennis Data Innovations
Baseline Vision, a provider of AI-powered tennis technology, has announced a multi-year partnership with Tennis Data Innovations (TDI), a joint…
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Infront restructures management team for production arm
International sports marketing agency Infront has established a new management structure for its production arm to bring it into a…
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Shakhtar name DTEK as sleeve sponsor for UCL campaign
Shakhtar Donetsk, the Ukrainian soccer club, have unveiled energy company DTEK as their sleeve sponsor in the UEFA Champions League club…