Real Madrid set new benchmark with €100m per year Emirates renewal
Spanish soccer giants Real Madrid and Emirates, the Dubai-based airline, have extended their long-running shirt sponsorship deal for another five…
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Disney+ and CazeTV team up for World Cup coverage, Fox and ReachTV partner
The Disney+ OTT platform will provide coverage of the upcoming 2026 FIFA World Cup national team soccer tournament in Brazil…
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Sportradar and Kalshi team up in global data partnership
Sportradar, the sports technology firm, has announced a multi-year global partnership with prediction market firm Kalshi.Through the tie-up, Sportradar becomes…
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BTV lands late World Cup deal in Bangladesh, Inter Rapidisimo in as sponsor
Bangladesh’s government has acquired last-minute rights to soccer’s upcoming FIFA World Cup national team tournament, securing exclusive coverage through state-owned…
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Serie A extends with CBS for another season, partners with Fastbreak.ai
CBS Sports, the Paramount-owned US national network, has renewed its multi-platform media rights deal with Italian men's soccer’s top-tier Serie A…
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Pepsi Max expands international soccer presence with Scottish FA tie-up
The Scottish Football Association (SFA) governing body has announced a new five-year partnership with beverage giant PepsiCo.Through the agreement, the…
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Silver eyes 2027 NBA Europe start, YouTube TV ends Finals sponsorship
NBA commissioner Adam Silver has revealed that the top basketball league’s NBA Europe project is on course to launch in…
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Canal Plus lands 2027 men’s, 2029 women’s Rugby World Cups for SuperSport
Media giant Canal Plus has agreed a deal with World Rugby to acquire rights to the 2027 men’s Rugby World…