Ekstraklasa secures Amazon as official partner through 2028
E-commerce and retail giant Amazon has been unveiled as a new sponsor of Polish soccer’s top-flight Ekstraklasa for the next…
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Amul added as Commonwealth Games sponsor in last-minute deal
Amul, the Indian dairy conglomerate, has been named as a sponsor of the 2026 Commonwealth Games ahead of the multi-sport event…
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Cricket Australia signs first back-of-shirt sponsorship with Hola Health
Cricket Australia (CA) has expanded its partnership with Hola Health, naming the company as its first back-of-shirt sponsor.Through the agreement,…
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Fulham name tech company ClickHouse as new shirt sponsor
Fulham, the English Premier League soccer club, have unveiled technology company ClickHouse as their new primary shirt sponsor under a multi-year…
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Canadian tech company sues LIV Golf over unpaid fees, lost earnings
Mobii Systems Group, the Canada-based technology company, has sued the beleaguered LIV Golf series for over $1 million for outstanding…
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Broadcast deals struck in APAC, Africa, Caribbean for Commonwealth Games
On the eve of the 2026 Commonwealth Games, several late broadcast deals have been signed in the Asia-Pacific, Caribbean, and…
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Ekstraklasa appoints Hawk-Eye to enhance tech services
Hawk-Eye Innovations, the UK-based broadcast and technology company, has announced a multi-year partnership with Polish soccer’s top-flight Ekstraklasa and its…
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Lakers land Albert as new jersey sponsor in lucrative deal
The iconic Los Angeles Lakers NBA basketball franchise has unveiled personal financial assistant app Albert as its new jersey patch partner.The…
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FIFA to net $15bn revenue for 2023-26 cycle; AFA partners with Faraday
FIFA president Gianni Infantino has revealed that soccer’s world governing body will generate revenue of more than $15 billion for…
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ATP Finals to stay in Turin through 2027
Turin will remain the home of the ATP Finals, the season-ending event on the men's tennis calendar, through 2027 after…