Portugal, South Africa strike pre-World Cup partnerships
Ahead of the upcoming 2026 FIFA World Cup, the Portugal national team has added Chinese automotive brand Changan as its…
Ahead of the upcoming 2026 FIFA World Cup, the Portugal national team has added Chinese automotive brand Changan as its…
As the National Basketball Association (NBA) and National Hockey League (NHL) seasons approach their conclusion, playoff viewership for both has…
Private equity firm Oakley Capital is set to expand its sports investments and has tapped Christian Horner, the former chief…
With the US set to jointly host the 2026 FIFA World Cup (alongside Canada and Mexico), the US Soccer federation…
US golf's PGA Tour has added a new sponsor for its biennial Presidents Cup team tournament, with accounting and consultancy…
Nascar, the top-tier US stock car racing organization, has extended its long-running radio broadcast rights agreement with the national satellite…
For one monolith of Spanish soccer, the 2026-27 campaign will be its last. The Mestalla stadium, home of Valencia CF,…
Fanatics has confirmed its new exclusive trading card partnership with English soccer’s FA governing body, adding another major contract for…
North American ice hockey’s elite NHL has struck a new multi-year deal with building solutions firm Honeywell, which becomes a…
SailGP, the global racing series, has announced the preliminary structure of its 2027 calendar, which will kick off in January…