All articles by Alex Donaldson

Alex is a reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.

Op-Ed: What businesses can learn from Arsenal FC on building brand loyalty

A collaborative article from Dennis Claus, vice president for strategy in Europe, the Middle East, and Africa, at consumer strategy…
MLV taps expertise from IMG, WME, Echelon to aid commercial growth

Major League Volleyball (MLV), the nascent US competition, has tapped expertise from a range of major US sports agencies to…
NBA Europe receives bids in excess of $1bn, frontrunners in place

Reports have surfaced suggesting that the NBA has found success in the bidding processes for its 12 prospective NBA Europe…
Gasol completes €55m Liga F investment despite Real Madrid dissent

Spanish basketball icon Pau Gasol has completed a €55 million ($62.7 million) investment in the country’s top-flight women’s soccer competition,…
Zee continues sports market re-entry with multi-year Bundesliga rights deal

Zee Entertainment, the Indian media enterprise that only recently re-entered the sports market, has quickly moved to bolster its soccer…

Everton add CMC Markets as main sponsor, Stake shifts to sleeve deal

English Premier League soccer side Everton has found a new primary front-of-shirt sponsor for the 2026-27 campaign and beyond, with…
Cadillac adds to partnership portfolio with 3M deal

Cadillac F1 Team, the motor racing organization from the elite Formula 1 series, has announced a new partnership with 3M,…
LAFC sells Swiss side Grasshopper after fan protests, citing consolidation

US soccer franchise Los Angeles Football Club (LAFC) has finally sold Swiss soccer heavyweights Grasshopper Club Zürich, the side it…
Podcast: The Business of Nike at the FIFA World Cup 2026

As soccer continues to exert its global cultural dominance, soccer kits remain a hot topic that spans industries, crossing over…
Walton family heirs acquire Chicago Bulls minority stake

Lukas and Samantha Walton, members of the Walton business family that owns supermarket behemoth Walmart, have acquired a minority stake…