All articles by Alex Donaldson

Alex is a reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.

SportyNet the latest Brazilian network to confirm Bundesliga rights

SportyNet, the soccer-focused sports content platform in Brazil, has renewed its media rights deal for German soccer’s elite Bundesliga for another…
Legends bolsters merchandising business with Aimee Carroll appointment

Legends Global, the international premium experiences firm, has announced the appointment of experienced retail executive Aimee Carroll as its new…
British Cycling finally finds CEO as Pete Bonfield steps into hotseat

The British Cycling governing body has announced the appointment of a new chief executive, with experienced administrator Pete Bonfield replacing…
MSG tips-off Rangers, Knicks spin-off with filing

Madison Square Garden Sports (MSG Sports), the professional sports company that owns several franchises across baseball and ice hockey, has…
Soccer Wrap: Bayern Munich, Brentford, AZ Alkmaar

Ahead of the 2026-27 campaign, several of Europe's most prominent soccer sides are entering into new or renewed commercial partnerships…

Nascar, Avant, team-up for co-branded credit card

Iconic US stock car racing series Nascar has struck a multi-year commercial deal with credit card company Avant, which will create…
US Bank extends long-running 49ers sponsorship, adds practice jersey patch

The San Francisco 49ers NFL franchise has struck a new multi-year extension to its commercial tie-up with US Bank, expanding…
RFEF relocates Supercopa to Istanbul due to Saudi Asian Cup clash

Spanish soccer’s RFEF governing body has announced that the 2027 edition of its annual Supercopa de España competition has been…
Cox sweeps up local rights for NBA’s Hornets, Magic as DAZN looms

The long-running regional sports network (RSN) tumult that has gripped the NBA across the past year is close to resolving,…
Come one, come all: How the sumo spectacle illustrated AEG’s sport strategy

‘How often can you see something like this?’ That is a question often posed by promoters bringing niche sports events…