Mondelez, LaLiga expand tie-up for another season, adding three new markets
Mondelez International has announced that its Milka chocolate brand will be a new sponsor of Spanish soccer’s elite LaLiga in…
All articles by Alex Donaldson
Alex Donaldson
Alex is a reporter at Sportcal. He focuses on soccer, NFL, basketball and combat sports.
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Relevent wins bid to oust CAA Eleven as UEFA national team comps partner
European soccer's governing body UEFA has announced the appointment of sports media and commercial agency Relevent as the exclusive marketing and…
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NHL continues sponsorship spree with Expedia deal
Ice hockey’s elite NHL has struck a new multi-year partnership with holiday booking service Expedia as its latest partner across…
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F1 confirms Rwanda to join series in 10-year deal
Motor racing’s elite Formula 1 (F1) series has confirmed that it will return to Africa for the first time in almost…
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Brisbane 2032 chief Hook confirms departure upon contract expiry
Cindy Hook, chief executive of the Brisbane 2032 Olympic and Paralympic Games Organizing Committee, will leave the role at the…
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AMEX puts name to SailGP’s inaugural Hong Kong race in 2027
SailGP, the international sailing series, has announced global payments giant American Express as the title sponsor of its upcoming inaugural…
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Red Bull expands MotoGP ties, takes naming rights for Australian Grand Prix
Energy drink giant Red Bull has further deepened its ties to elite motorcycle racing’s MotoGP series, becoming the new title…
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Friedkin Group eyes sale of Everton after less than two years
The Friedkin Group, the business and investment consortium led by US businessman Dan Friedkin, is seeking to sell off at…
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US, UK events headline revamped WRC 2027 calendar
Motor racing’s World Rally Championship (WRC), the rally classification’s elite series, has confirmed that it will return to the US…
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Čeferin accepts UEFA proposal to return for fourth term as president
European soccer governing body UEFA has announced that its president, Aleksander Čeferin, has accepted a proposal from all 55 UEFA…