NCAA expands March Madness brackets, adds $50m per year in broadcast income
US college sports’ NCAA governing body has confirmed the expansion of its annual ‘March Madness’ men’s and women’s national basketball…
US college sports’ NCAA governing body has confirmed the expansion of its annual ‘March Madness’ men’s and women’s national basketball…
French soccer’s LFP league organizer has secured a new multi-year rights agreement for its top-tier Ligue 1, with streaming service DAZN…
Fanatics-owned collectables brand Topps has struck yet another major blow to rival Panini in the race to dominate global sports…
The Premier Padel tour has announced its latest major commercial partner, with luxury Swiss watch brand Audemars Piguet stepping in…
Germany-based global sporting goods giant Adidas has become the latest brand to partner this year’s edition of the Solheim Cup.Adidas…
Asian soccer’s AFC governing body has added Saudi Arabian state-owned oil giant Aramco as the latest commercial partner of its…
North America’s Major League Soccer (MLS) competition has struck a new multi-year licensing agreement with Stahls, which will now provide…
Petra Sörling, the president of the International Table Tennis Federation (ITTF), revealed today that the body’s efforts to groom the…
Ahead of the National Football League’s (NFL) first international game in the French market, the New Orleans Saints franchise has…
The Rajasthan Royals cricket franchise of the elite Indian Premier League has been acquired by the Mittal family, led by…