Fast-food chain Five Guys has been named an official commercial partner of American football’s NFL in the UK under a three-year agreement.
The US-based restaurant will serve as the league’s official burger partner in the UK across the 2026, 2027, and 2028 seasons.
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Through the partnership, Five Guys and the NFL will collaborate on several fan engagement initiatives.
This will include exclusive ticket giveaways, meet-and-greets with fans, live experiences, and NFL-themed events and gatherings.
Henry Hodgson, general manager of NFL UK and Ireland, said: “Five Guys is an established brand with a strong presence across the UK. This partnership will give fans more ways to engage with the NFL throughout the year.”
The announcement comes as the NFL continues to build its presence in the UK through regular season games and commercial partnerships.
This month, the league has already announced Midnite as its official sports betting partner in the UK and Ireland and renewed its sponsorship deal with workwear brand Engelbert Strauss in both the UK and Germany.
The NFL is staging three games in London this season, two of which have already taken place, including the Jacksonville Jaguars’ dramatic late 19-17 win over the Philadelphia Eagles at Tottenham Hotspur Stadium yesterday (October 11).
The third and final game will be held at Wembley on Sunday (October 18), with the Jaguars facing the Houston Texans.
