Financial benefits of naming rights deals increasingly appeal to UK sports
The recent naming rights deal between the Rugby Football Union (RFU) and insurance group Allianz has highlighted how many sports…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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The demise of Bordeaux casts dark cloud over the future of French soccer
French soccer has been hit with the news that Girondins de Bordeaux, one of the nation’s most famous soccer clubs,…
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Will Premier League matches be played overseas after record-breaking US media success?
The Premier League continues to thrive beyond England’s borders, with a staggering 1.87 billion people now following it worldwide. These…
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A Nations Championship in Qatar could change the landscape of international rugby
The news that Qatar could host the finals of the new Nations Championship rugby union competition could substantially impact the…
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Why WWE’s sponsorship and media landscape is set for significant change
On the second night of WrestleMania XL, fans at Lincoln Financial Field in Philadelphia were treated to a Universal Championship…
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Why a five-day Cheltenham Festival is now a non-starter
The 2024 Cheltenham Festival recently concluded after four days of eventful racing, which included Galopin Des Champs successfully defending his…
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The potential risk the Six Nations Championship takes leaving free-to-air in the UK
The Six Nations Championship is considered by many to be rugby’s greatest competition. England, France, Ireland, Italy, Scotland, and Wales…
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Luke Littler: The new darts star to transcend the sport in 2024
The 2024 PDC World Darts Championship produced an astonishing and thrilling sports storyline that captured the attention of the public.Born…
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Rahm’s record-breaking LIV Golf deal sends more shockwaves across golf
Rahm's LIV Move: A Game-Changer for Golf After previously stating that he would not join the breakaway LIV Golf series,…
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The exciting possibilities of World Rugby’s new biennial international competition
In the week leading up to the Rugby World Cup final, World Rugby announced the launch of a new global…