FSG’s Liverpool FC story: From 2010 turnaround to 2026 partial sale
FSG’s arrival at Liverpool: How it came about (2010) In October 2010, Fenway Sports Group (FSG) acquired Liverpool FC for…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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The Hundred fills every 2026 shirt front—no gambling sponsors needed
The England and Wales Cricket Board’s (ECB) decision to relax shirt sponsorship rules in The Hundred marked a major shift…
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From founder-owned to franchise league: SailGP’s full team sell-out
SailGP has sold 100% of its teams to private investors, achieving a key objective set at its 2019 launch. The…
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How the NFL Draft became an entertainment powerhouse
What is the NFL Draft, and how has it evolved? The NFL Draft is the league’s annual talent selection event,…
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PREM Rugby in transition: Why investors see an opportunity now
PREM Rugby’s financial struggles: A decade of unsustainability Premiership Rugby (recently rebranded as PREM Rugby) has long operated under a…
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The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population…
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Beyond the boundary: The cultural and economic impact of the India-Pakistan rivalry
High stakes, higher emotions No cricket match carries the emotional weight of India v Pakistan. This intensity is deeply intertwined…
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Thursday night rugby: The Six Nations’ bold 2026 scheduling shift
The Six Nations Championship occupies a unique place in the sporting and cultural landscapes of Europe. Since its origins in…
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Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac
With the 2025 Formula One World Championship concluded—Lando Norris clinching the title by two points at the final race in…
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When politics pick the venue: The risks of Trump’s World Cup relocation threats
President Trump has threatened to relocate several matches of the planned 2026 FIFA World Cup currently set for U.S. cities—most…