All articles by Tom Subak-Sharpe

Tom Subak-Sharpe is a junior analyst within the sports team at GlobalData, working on event evaluations and event impact, with a particular interest in cricket.

Tom Subak-Sharpe

Netflix could spark a commercial revolution for rugby union

The sport is looking to recreate the success that Formula One has had with the online streaming platform.

Surge in WSL match attendances demonstrates growing interest in women’s game

The WSL has revealed that attendances for this season have increased 200% year-over-year.

Exploring the viability of an NFL European division

NFL Commissioner Roger Goodell has begun floating the idea of creating a European Division as part of major international expansion.

What a Formula 1 return to Africa could mean for the sport and the continent

F1 appears to be close to returning to South Africa, with Stefano Domenicali in talks with Kyalami circuit officials.

$30.98 million of deals in danger as Cazoo reverses its European strategy

Cazoo’s sponsorship deals are under threat after the car retailer ceased its European operations to focus on the UK.

How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting

Since the legalization of sports betting in 2018 after the Supreme Court of the United States (US) struck down a federal law that bars gambling on American Football, baseball, basketball and other sports in most states, millions of dollars have poured into the major leagues in terms of sports sponsorship.

The importance of a women’s IPL tournament in boosting the commercial value of women’s cricket

After the success of The Hundred tournament and the Women’s Big Bash League, the Women’s IPL is long overdue.