Building a broader horse racing audience: Responsible engagement and premium event growth
UK horse racing faces an acute transition as its commercial model diverges between legacy betting revenues and the consumption habits…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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Empty seats, high prices, and the limits of the NFL’s London strategy
A London market reaching its limit: The true cost of the NFL’s transatlantic expansion The Jacksonville Jaguars’ long-running London strategy…
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FSG’s Liverpool FC story: From 2010 turnaround to 2026 partial sale
FSG’s arrival at Liverpool: How it came about (2010) In October 2010, Fenway Sports Group (FSG) acquired Liverpool FC for…
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The Hundred fills every 2026 shirt front—no gambling sponsors needed
The England and Wales Cricket Board’s (ECB) decision to relax shirt sponsorship rules in The Hundred marked a major shift…
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From founder-owned to franchise league: SailGP’s full team sell-out
SailGP has sold 100% of its teams to private investors, achieving a key objective set at its 2019 launch. The…
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How the NFL Draft became an entertainment powerhouse
What is the NFL Draft, and how has it evolved? The NFL Draft is the league’s annual talent selection event,…
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PREM Rugby in transition: Why investors see an opportunity now
PREM Rugby’s financial struggles: A decade of unsustainability Premiership Rugby (recently rebranded as PREM Rugby) has long operated under a…
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The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population…
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Beyond the boundary: The cultural and economic impact of the India-Pakistan rivalry
High stakes, higher emotions No cricket match carries the emotional weight of India v Pakistan. This intensity is deeply intertwined…
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Thursday night rugby: The Six Nations’ bold 2026 scheduling shift
The Six Nations Championship occupies a unique place in the sporting and cultural landscapes of Europe. Since its origins in…