All articles by Tom Subak-Sharpe

Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.

Tom Subak-Sharpe

Welsh Rugby Union avoids losing millions in sponsorship income with EGM result

Member clubs voted in support of the special resolution tabled at a extraordinary general meeting to improve governance structures.

NFL’s new international deal with DAZN will be key to continued global growth

The league agreed a 10-year deal with DAZN to broadcast games to fans worldwide, beginning from the 2023 season.

The exit of Cazoo and LV= from English cricket sponsorship could attract IPL franchises

The car retailer and the insurance firm decided not to renew their sponsorship deals with English cricket.

Netflix could spark a commercial revolution for rugby union

The sport is looking to recreate the success that Formula One has had with the online streaming platform.

Surge in WSL match attendances demonstrates growing interest in women’s game

The WSL has revealed that attendances for this season have increased 200% year-over-year.

Exploring the viability of an NFL European division

NFL Commissioner Roger Goodell has begun floating the idea of creating a European Division as part of major international expansion.

What a Formula 1 return to Africa could mean for the sport and the continent

F1 appears to be close to returning to South Africa, with Stefano Domenicali in talks with Kyalami circuit officials.

$30.98 million of deals in danger as Cazoo reverses its European strategy

Cazoo’s sponsorship deals are under threat after the car retailer ceased its European operations to focus on the UK.

How the ‘Big Four’ American sports leagues have profited significantly from the legalization of sports betting

Since the legalization of sports betting in 2018 after the Supreme Court of the United States (US) struck down a federal law that bars gambling on American Football, baseball, basketball and other sports in most states, millions of dollars have poured into the major leagues in terms of sports sponsorship.