All articles by Tom Subak-Sharpe

Tom Subak-Sharpe

Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.

The Hundred fills every 2026 shirt front—no gambling sponsors needed

The England and Wales Cricket Board’s (ECB) decision to relax shirt sponsorship rules in The Hundred marked a major shift…
From founder-owned to franchise league: SailGP’s full team sell-out

SailGP has sold 100% of its teams to private investors, achieving a key objective set at its 2019 launch. The…
How the NFL Draft became an entertainment powerhouse

What is the NFL Draft, and how has it evolved? The NFL Draft is the league’s annual talent selection event,…
PREM Rugby in transition: Why investors see an opportunity now

PREM Rugby’s financial struggles: A decade of unsustainability Premiership Rugby (recently rebranded as PREM Rugby) has long operated under a…
The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports

Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population…

Beyond the boundary: The cultural and economic impact of the India-Pakistan rivalry

High stakes, higher emotions No cricket match carries the emotional weight of India v Pakistan. This intensity is deeply intertwined…
Thursday night rugby: The Six Nations’ bold 2026 scheduling shift

The Six Nations Championship occupies a unique place in the sporting and cultural landscapes of Europe. Since its origins in…
Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac

With the 2025 Formula One World Championship concluded—Lando Norris clinching the title by two points at the final race in…
When politics pick the venue: The risks of Trump’s World Cup relocation threats

President Trump has threatened to relocate several matches of the planned 2026 FIFA World Cup currently set for U.S. cities—most…
NFL international games: A new opportunity for US sports networks

Since the National Football League (NFL) passed a resolution in 2015 to extend its International Series through 2025 and broaden…