PREM Rugby in transition: Why investors see an opportunity now
PREM Rugby’s financial struggles: A decade of unsustainability Premiership Rugby (recently rebranded as PREM Rugby) has long operated under a…
All articles by Tom Subak-Sharpe
Tom Subak-Sharpe
Tom Subak-Sharpe is a associate analyst within the sports team at GlobalData, covering a multitude of sports for the ‘Business of…’ series, with a particular interest in soccer, rugby union, cricket and American football.
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The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population…
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Beyond the boundary: The cultural and economic impact of the India-Pakistan rivalry
High stakes, higher emotions No cricket match carries the emotional weight of India v Pakistan. This intensity is deeply intertwined…
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Thursday night rugby: The Six Nations’ bold 2026 scheduling shift
The Six Nations Championship occupies a unique place in the sporting and cultural landscapes of Europe. Since its origins in…
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Breaking into a billion‑dollar paddock: Commercial opportunities and risks for Audi and Cadillac
With the 2025 Formula One World Championship concluded—Lando Norris clinching the title by two points at the final race in…
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When politics pick the venue: The risks of Trump’s World Cup relocation threats
President Trump has threatened to relocate several matches of the planned 2026 FIFA World Cup currently set for U.S. cities—most…
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NFL international games: A new opportunity for US sports networks
Since the National Football League (NFL) passed a resolution in 2015 to extend its International Series through 2025 and broaden…
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MLB expansion: A look at the frontrunners and their appeal
Since its last expansion in 1998, Major League Baseball (MLB) has maintained a stable structure of 30 franchises. However, as…
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FC Barcelona’s €40m sponsorship with DRC: A financial necessity or ethical dilemma?
FC Barcelona, one of the biggest soccer clubs globally, continues to attract significant brand partnerships due to its extensive global…
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The meteoric rise of Lamine Yamal
Lamine Yamal, an incredible talent in the world of soccer, has rapidly ascended to prominence, showcasing his skills with FC…