PwC added to stable of F1 partners in Miami GP build-up
Iconic motor racing series Formula 1 (F1) has brought in professional services heavyweight PwC as a new commercial sponsor.PwC becomes F1's …
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Sportfive and ITF extend Davis Cup, BJK Cup, rights deal
Major global sports agency Sportfive and the International Tennis Federation (ITF) governing body have extended their media rights distribution tie-up, …
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Lenz and Merkel to lead DFL until 2029
Marc Lenz and Steffen Merkel will remain co-chief executives (CEOs) of the DFL, the governing body for German soccer’s top …
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Two Circles appoints IMG’s Brown as business development director
Two Circles, the data-focused sports marketing agency, has bolstered its commercial leadership with the appointment of Melissa Brown as business …
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Sportfive strengthens athlete offering with new production division
Major global sports agency Sportfive has launched a new athlete-focused division as it looks to build out its production offerings.The …
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Barca’s thrilling Copa win peaks at over 13m viewers
Spanish soccer’s Copa del Rey final was the most-watched broadcast of the year in Spain as Barcelona secured a dramatic …
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Adidas retains Ekstraklasa ball supply contract through 2029-30
Polish soccer’s top-flight Ekstraklasa has announced the long-term extension of its match ball partnership with major sporting goods manufacturer Adidas.The new …
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Bundesliga boosts China ties with Migu joint declaration
Bundesliga International, the global commercial rights division of the top German soccer league, has strengthened its presence in China by …
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NFL’s Commanders granted Washington return with $3.7bn stadium deal
The Washington Commanders, the NFL American football franchise, is set to return to the US capital from its current Maryland …
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Russia’s Okko buys Club World Cup rights from DAZN
Russian sports streaming service Okko has secured exclusive rights covering the 2025 FIFA Club World Cup (CWC) tournament.Okko has bought the …
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BeIN extends UEFA club rights across MENA and 10 Asian markets
BeIN Sports, the major international pay-TV broadcaster, has extended its exclusive deal covering rights to UEFA European club soccer competitions …
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New president for Badminton World Federation after 12 years of Hoyer
The Badminton World Federation (BWF) has elected a new president - Thailand's Khunying Patama Leeswadtrakul.She was confirmed in that position at the …
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Shedeur Sanders drama skyrockets NFL Draft viewership
The 2025 edition of the annual NFL Draft has become one of the most-watched ever on US TV as the …
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US Sports ownership gets complicated as prices and tensions rise
In 1989, a little-known Insurance salesman who had sold the family business and ventured into oil and gas exploration bought …
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MSG Networks cuts media rights fees after debt restructure
MSG Networks (MSGN), the regional TV broadcaster owned by entertainment and sports venue Madison Square Garden, has reduced its media …
