The LA Effect: Ohtani, Son, and the New Wave of Asian Sponsorship in US Sports
Located in one of the world’s top media markets, Los Angeles offers immense commercial upside thanks to its diverse population …
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Belgium’s VTM secures PDC rights expansion from 2027
VTM, the Dutch-language broadcaster in Belgium, has expanded its rights package with the Professional Darts Corporation to cover all events …
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WNBA CBA sets new economic status-quo for competition’s growth phase
The WNBA, the US women’s basketball major league, has announced the terms of its preliminary collective bargaining agreement (CBA) with …
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SBS expands cycling slate with Giro d’Italia Women, Il Lombardia
SBS, the Australian public-service broadcaster, has doubled down on its coverage of major women’s road cycling events by adding the …
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NZ Cricket approves NZ20 as future domestic competition
The New Zealand Cricket (NZC) governing body has unveiled its vision for the future of the Twenty20 format domestically, featuring …
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PFL and U-Next renew Japanese rights deal
The Professional Fighters League (PFL) has renewed its broadcast rights tie-up in Japan, a key growth market for the mixed …
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Beyond Hospitality’s UEFA partnership extended to Euro 2028
European soccer's governing body UEFA has expanded its overall relationship with Beyond Hospitality to cover the men's 2028 European Championships national …
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WBC viewership hits record US high after Venezuela upset US in final
A record figure of over 10 million people in the US watched the final of the 2026 World Baseball Classic …
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Sportradar in significant DFB-Pokal data rights extension
Sportradar, the sports technology heavyweight, has extended its data and betting rights tie-up with the German Football Association (DFB).The multi-year …
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MLB ties up with Polymarket and federal prediction markets agency
Major League Baseball (MLB) has become the latest major North American sports league to enter the prediction markets sector.The property …
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FIFA generates over $2bn from CWC, predicts $14bn for ’27-’30 cycle
Global soccer governing body FIFA has projected revenues of over $14 billion for the 2027-2030 financial cycle, after publishing strong …
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Indian Wells breaks merchandise sales record for 2026 edition
The Indian Wells Masters, one of the biggest tennis events outside the four Grand Slams, has announced a record level of …
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College basketball viewership rises, Atlantic 10 appoints new commissioner
As US college basketball’s annual ‘March Madness’ NCAA National Championship tournament begins, it has been revealed that viewership across the …
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Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count
Rory Natkiel, the former chief strategy officer at the Sid Lee Sport agency, recently launched Box Count, a specialist sponsorship …
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LaLiga revenues up 8% in 2024-25, economic forecast for 2025-26 optimistic
Spanish men's soccer's top-tier LaLiga secured a normalized revenue increase of over 8% year-on-year during the 2024-25 season.The 20-team league …
