EBU takes European Athletics rights deal through 2031
The European Broadcasting Union (EBU), the continent’s association of public-service broadcasters, has extended its significant rights tie-up with the European …
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UFC names Exodus as first payments partner
The UFC mixed martial arts (MMA) promotion has announced financial technology company Exodus Movement as its first official payments partner …
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NBA’s Curry ends shoe exodus with surprise Li-Ning deal
Basketball star Steph Curry of the NBA’s Golden State Warriors has announced Chinese footwear brand Li-Ning as his new shoe …
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How the NFL Draft Became an Entertainment Powerhouse
What is the NFL Draft, and how has it evolved? The NFL Draft is the league’s annual talent selection event, where …
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RC Lens swaps Puma for Adidas, retains Auchan as primary sponsor
French soccer club RC Lens, recent winners of the 2025-26 Coupe de France, have confirmed German sportswear brand Adidas as their …
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Deep Dive: LIV Golf makes play to investors after PIF pulls out
What's happened?The controversial and embattled LIV Golf tour has, over the past two weeks, undertaken an urgent pitch to prospective investors, …
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Polymarket doubles down on soccer strategy with OneFootball partnership
Polymarket, the cryptocurrency-based prediction market firm, has announced a new partnership with digital soccer platform OneSoccer as it continues to …
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The Sentry to return in 2027 as firm sponsors PGA Tour’s Torrey Pines event
Sentry Insurance has ensured that it will remain associated with US golf’s elite PGA Tour, taking up title sponsorship of …
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RTL’s €68m takeover of Sky Deutschland goes through
RTL Group, the international commercial broadcasting giant, has finalized its acquisition of heavyweight German pay-TV broadcaster Sky Deutschland.The deal, which …
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MLC and Remitly continue; MI London bag Sokin as main shirt sponsor
The organizer of the US Major League Cricket (MLC) franchise Twenty20 tournament has extended its commercial tie-up with online remittance service …
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UCL final draws major audiences across Europe despite afternoon time slot
The UEFA Champions League (UCL) final remains one of European soccer’s marquee events, and viewership for the 2026 edition reflected …
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MLB’s Marlins sell 15% stake in debt payoff as salary floor prospect looms
Bruce Sherman, owner of the Miami Marlins Major League Baseball (MLB) franchise, has reportedly sold a 15% stake in the …
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Zee finally secures FIFA World Cup rights in India in wider eight-year deal
The prospect of a FIFA World Cup blackout in the Indian market has been avoided after global soccer's governing body …
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Sportfive hires ex-MotoGP exec Rossmondo to aid North American expansion
Dan Rossomondo, former chief commercial officer at motorcycling's elite MotoGP, has joined the North American leadership team of the Sportfive …
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Men’s 2030 IIHF World Champs to be split between Helsinki and Riga
The cities of Helsinki (Finland) and Riga (Latvia) have won the rights to host the 2030 Ice Hockey Men's World …
