Audi extends as key FIS title sponsor
The International Ski and Snowboard Federation (FIS) governing body has renewed its major commercial tie-up with German automotive brand Audi.Through …
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Haas and Ferrari swoop for new partners as Monaco looms
A duo of Formula 1 motor racing teams, Ferrari and Haas, have today unveiled new commercial tie-ups in the build-up …
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Canal Plus lands 2027 men’s, 2029 women’s Rugby World Cups for SuperSport
Media giant Canal Plus has agreed a deal with World Rugby to acquire rights to the 2027 men’s Rugby World …
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Football Australia adds Bedgear, renews with M.J. Bale ahead of World Cup
National soccer body Football Australia has continued to bolster its commercial partnerships ahead of the men’s FIFA World Cup, adding …
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Leadership team for Coker’s new MMA venture takes shape
Scott Coker, former head of the Bellator mixed martial arts (MMA) promotion, has unveiled an executive team for a new …
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After World Cup, URC extensions, MultiChoice strikes PSL rights renewal
Canal+, the international media giant that owns sub-Saharan Africa broadcast heavyweight MultiChoice, has renewed its media rights agreement with South …
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Silver eyes 2027 NBA Europe start, YouTube TV ends Finals sponsorship
NBA commissioner Adam Silver has revealed that the top basketball league’s NBA Europe project is on course to launch in …
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Airbnb continues sports strategy with WSL partnership
Airbnb, the online accommodation booking service, has continued its sports marketing strategy by adding English soccer’s top-tier Women’s Super League …
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Audi extends as key FIS title sponsor
The International Ski and Snowboard Federation (FIS) governing body has renewed its major commercial tie-up with German automotive brand Audi.Through …
-
Haas and Ferrari swoop for new partners as Monaco looms
A duo of Formula 1 motor racing teams, Ferrari and Haas, have today unveiled new commercial tie-ups in the build-up …
-
Canal Plus lands 2027 men’s, 2029 women’s Rugby World Cups for SuperSport
Media giant Canal Plus has agreed a deal with World Rugby to acquire rights to the 2027 men’s Rugby World …
-
Football Australia adds Bedgear, renews with M.J. Bale ahead of World Cup
National soccer body Football Australia has continued to bolster its commercial partnerships ahead of the men’s FIFA World Cup, adding …
-
Leadership team for Coker’s new MMA venture takes shape
Scott Coker, former head of the Bellator mixed martial arts (MMA) promotion, has unveiled an executive team for a new …
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NHL confirms 2027 All-Star Weekend will feature national teams in new format
Ice hockey’s elite NHL has announced that its All-Star Weekend in 2027 will once again take place as a national …
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Big Bash League’s Melbourne duo to merge in advance of privatization
The two Melbourne teams from Australian domestic T20 cricket's Big Bash League (BBL) are set to merge into one entity …
