TF1 bolsters rugby slate with 2027 RWC, Nations Championship rights
French commercial broadcaster TF1 has strengthened its international rugby offering after securing exclusive rights in that country to the 2027 Men’s …
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Adidas extends long-running EuroLeague deal to 2029
Euroleague Basketball, the organizer of Europe's elite EuroLeague club competition, has renewed its long-standing sponsorship deal with German sportswear giant Adidas for …
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Wurth expands ice hockey presence with IIHF Worlds Championships deal
Fastener supplier Wurth has become a sponsor of the next two World Championships organized by the International Ice Hockey Federation …
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EuroLeague embraces change with expansion and revamped commercial strategy
The 2025-26 EuroLeague season marks a landmark campaign for the continental club competition, as it expands to 20 teams for …
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DAZN boosts college sports coverage via Fox Sports deal
Global sports streaming service DAZN has picked up more US college American football and basketball rights for the international market …
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Report: NWSL commissioner Berman handed new contract, Dash in sale talks
Jessica Berman, commissioner of US women’s soccer’s elite NWSL, has reportedly been handed a three-year contract extension, one that will …
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Sportway acquires Sportall to expand DTC streaming offerings
Sports production and live streaming firm Sportway Media Group (SMG) has acquired sports-focused direct-to-consumer (DTC) video tech company Sportall through its …
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Stylsvig to lead Hong Kong Jockey Club’s sports business
Casper Stylsvig, the experienced sports commercial executive who recently left his role with English soccer giants Chelsea, has been hired …
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Juventus reinforce cybersecurity partner list with Picus deal
Italian soccer giants Juventus have brought in Picus Security as a new commercial partner.Through a two-year deal between the two …
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Swyftx grows Australia, NZ portfolio with Super Rugby title sponsorship
Swyftx, the cryptocurrency exchange platform, has continued its Australian rugby sponsorship push, crossing codes from league to union to sponsor …
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Team Marketing enters Latin America with FMF rights remit
Mexican soccer’s FMF governing body has tapped Team Marketing, the prominent sports commercial agency, to lead on media rights sales for …
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ENIC outlines Tottenham commitment through £100m injection
The Lewis family trust, the majority owners of Tottenham Hotspur, have injected £100 million ($133 million) of new capital into …
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Mediaset to air Super Bowl FTA in Spain after scoring NFL rights deal
Mediaset España, the Spanish arm of the Italy-based broadcasting group, has secured a rights package for American football’s NFL that …
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Rising Tide: How the Qatar Stars League competes in a crowded market
In recent years, the Middle East and North Africa (MENA) region has become a hotbed for hosting elite soccer events. …
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Formula E draws record audience across 2024-25 campaign
All-electric motor racing series Formula E has announced that its eleventh season, the 2024-25 campaign, broke multiple viewership records.The season, …
