ABB retains Formula E title sponsorship
ABB, the multinational technology giant, has extended its title sponsorship with international electric car racing series Formula E.The brand became …
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Six teams from The Hundred finally complete stake sales to new investors
The sale of stakes in six of the eight teams comprising English cricket's short-form The Hundred competition, to private buyers, …
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NBA lays out Europe schedule with London, Manchester, Berlin, Paris to host
North American basketball’s elite NBA has announced a new three-year slate of regular-season international fixtures in Europe that includes a return …
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Fox scores bumper Women’s Euro viewership as final breaks US record
The final of the 2025 UEFA Women’s Euros had strong viewership repercussions not just in Europe, but abroad too, having …
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World Aquatics appoints Alibaba as global exclusive cloud supplier
The World Aquatics governing body has announced a strategic tie-up with Alibaba Cloud, the digital technology and intelligence arm of …
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MLS brings in Walmart as new partner
North America’s Major League Soccer (MLS) has announced a new multi-year partnership with major US retailer Walmart.The agreement makes the company …
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Amaury in as sole advertising agency for new Ligue 1 channel
The Amaury Media advertising sales agency has secured exclusive rights to the Ligue 1+ over-the-top channel currently being launched by …
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ANZ Premiership returns to TVNZ for 2026
The Netball New Zealand governing body has announced the 2026 edition of the country’s top-tier netball competition, the ANZ Premiership, …
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Upcoming Audi F1 team secures Revolut as title sponsor
The upcoming Audi Formula 1 (F1) team has announced international banking and payments startup Revolut as its first title sponsor.As …
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Lyon’s financial woes continue as revenues fall, Groupama deal renewed
Olympique Lyonnais’ (Lyon) financial problems have been laid bare after the beleaguered French soccer club revealed a 24% reduction in …
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Soccer Wrap: Arsenal, Manchester City, Leeds United
Arsenal, of English soccer’s top-tier Premier League and Women’s Super League, have secured a new multi-year partnership with global lifestyle brand …
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Andretti Formula E ties-up three-year Quest Global support deal
The Andretti Formula E motor racing team has agreed a new multi-year partnership with engineering services firm Quest Global.Inaugurated at …
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Super League eyes expansion ahead of 2026 campaign
The 12 current clubs in English men's rugby league’s top-flight Super League competition have voted to expand the division to …
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Eisenbud elevated to lead client representation for WME Sports
The heavyweight WME Sports talent agency, owned by Endeavor and based in California, has promoted Max Eisenbud to a position …
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Premier League appoints JioStar’s Shende to head up Indian office
English men's soccer's top-tier Premier League has appointed Hrishikesh Shende as its new managing director for India, one of the league's …
