Kayo secures highest test cricket viewing figures for 2025-26 Ashes
The recently-concluded 2025-26 Ashes test cricket series between Australia (the hosts) and England brought in record audiences for domestic streaming partner …
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LET appoints DP World Tour’s Phillips to lead new era
Women’s golf’s Ladies European Tour (LET) organization has announced the appointment of experienced golf executive Tom Phillips as its new …
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PGA Tour cruises into lengthy Viking commercial tie-up
Golf's top-tier PGA Tour has brought in the Viking cruises operator as a new commercial partner, through 2030.Through a five-year tie-up unveiled …
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Band to air Brazilian GP’s return to MotoGP
Bandeirantes (Band), the Brazilian broadcast network, has secured domestic rights to air the Brazilian Grand Prix’s return to motorcycling’s top-tier …
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FIFA names TikTok as first preferred platform for 2026 World Cup
FIFA, soccer’s global governing body, has agreed a “first-of-its-kind” content partnership with short-form video platform TikTok covering the upcoming 2026 …
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FIFA names TikTok as first preferred platform for 2026 World Cup
FIFA, soccer’s global governing body, has agreed a “first-of-its-kind” content partnership with short-form video platform TikTok covering the upcoming 2026 …
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LaLiga expands Oshee deal across Europe, FanCode renews RFEF coverage
Spanish soccer’s elite LaLiga competition has renewed and expanded its partnership with Polish sports drink brand Oshee, which will now …
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Significant new sponsorships for Liverpool, Bayern Munich
Liverpool and Bayern Munich, two European soccer heavyweights, have both unveiled new commercial partnerships today.English Premier League champions Liverpool have …
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McLaren expand with Deloitte; Cadillac in IFS deal ahead of first season
McLaren, heavyweights from motor racing's top-tier Formula 1 (F1) series, have extended and expanded their commercial tie-up with professional services …
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NFL’s 2025 regular season becomes second-most watched on record
American football’s elite NFL drew strong viewership levels across the 2025-26 regular season, which has become the second-most-watched campaign on …
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AIS expands golf offering with Thai DP World Tour rights
Advanced Info Service (AIS), the major telecoms firm in Thailand, has doubled down on its golf coverage after adding the …
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AB InBev renews long-standing MSG partnership
Madison Square Garden Sports (MSG Sports) and the wider MSG Entertainment Corp, the New York sports venue and entertainment firm, …
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Sport1’s media rights head Rody steps aside
Annika Rody is stepping down from her position as media rights director at the German broadcasting heavyweight Sport1.Rody, who has …
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ITTF continues executive reshuffle with Bergh hired as secretary general
The International Table Tennis Federation (ITTF) governing body has appointed Stefan Bergh as its new secretary general.He will step into …
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Six Nations at crossroads as Premier Sports secures non-exclusive rights
The organizer of rugby union’s iconic annual Six Nations tournament has announced a new media rights agreement with UK-based pay-TV …
