Sportfive extends global distribution pact with Real Madrid TV
Spanish soccer giants Real Madrid have extended their partnership with sports marketing agency Sportfive.This extension means Sportfive will continue distributing …
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Supertri bolsters ‘By Supertri’ portfolio with New Jersey, Blenheim races
Supertri, the global triathlon series, has bolstered its mass participation events portfolio with the addition of the UK’s Blenheim Palace …
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SBT ‘close to securing FTA package of World Cup rights’
SBT, the Brazilian commercial network, is getting close to striking a deal for free-to-air rights to a significant number of …
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Laver Cup adds Ant International, Alipay+ as long-term sponsor
The Laver Cup, the annual men’s tennis team competition contested by Europe and the rest of the world, has continued …
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ESPN renews FIBA deal in Australia, adds NZ and Pacific Islands
International sports broadcaster ESPN has renewed its rights deal with FIBA in Australia and expanded its relationship with basketball’s global …
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ESPN renews FIBA deal in Australia, adds NZ and Pacific Islands
International sports broadcaster ESPN has renewed its rights deal with FIBA in Australia and expanded its relationship with basketball’s global …
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Will the NBA expand into Europe?
The National Basketball Association (NBA) has long had eyes on global domination. From NBA Africa to global games taking place …
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DAZN scores NBA rights in Spain ahead of 2025-26 season
DAZN Spain, the regional arm of the international sports streaming platform, has strengthened its basketball offering by adding North America’s …
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Motul returns to F1 with McLaren, Tag Heuer in as Spanish GP title sponsor
Prominent motor racing organization McLaren Racing of the elite Formula 1 (F1) series has announced a new partnership with automotive …
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Infront Bettor seals Tennis Australia deal, Adidas partners BJK Cup finals
Infront Bettor, the betting division of the international sports marketing agency, has expanded its tennis portfolio after securing a new …
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FIS and Ski Austria finally agree deal, centralization process completed
The International Ski and Snowboard Federation (FIS) governing body has finalised the long-running process of media rights centralization for its …
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WWE announces Saudi Arabia to host first overseas WrestleMania in 2027
Professional wrestling promotion WWE has announced that it will be bringing WrestleMania 43, the 2027 edition of its showpiece annual …
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Explainer: Why cross-border payment partnerships are taking soccer by storm
As sport becomes more globalized, internationalization is the norm for the world’s biggest sports properties. With revenue maximization as the …
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ZDF, RTL secure remaining FTA package for DFB-Pokal
Germany’s public broadcaster ZDF and commercial network RTL have secured the remaining domestic rights package to the DFB-Pokal, the country’s …
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World Athletics non-dividend revenues up 10% year-on-year in 2024
The World Athletics governing body secured a 10.5% rise in revenue year-on-year (YoY) during the 2024 financial year.The income for the …
