LIV Golf teams up with Salesforce; LPGA and Sage partner
The Saudi-backed LIV Golf Tour has announced a new tech-focused partnership with consumer relations management platform Salesforce.That company will serve as the …
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NHL expands Sony partnership to enhance at-home viewing
North American ice hockey’s NHL has announced a major global partnership with Japanese technology and media conglomerate Sony, aiming to …
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FanCode lands rights to 2025 UEFA Women’s Euro and U21 champs
FanCode, the Indian digital sports-focused streaming service, has snapped up rights to two upcoming UEFA (European soccer) tournaments.Through deals unveiled …
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Canada next up for FIFA’s WWC media rights tender process
Global soccer's governing body FIFA has now taken its media rights tender process for the 2027 Women's World Cup (WWC) …
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Op-Ed: TGL’s first season was a success, but continued innovation is needed
An opinion piece by Joshua Jamieson, senior account manager at Octagon Europe.TGL’s inaugural season was a clear success in viewership …
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uniqFEED’s virtual advertising approved for use in Bundesliga
uniqFEED, the Swiss advertising solutions and sports rights firm, has received league-wide approval from the DFL German soccer league to …
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NZR brings in Gallagher as shorts sponsor to replace Ineos
The New Zealand Rugby (NZR) governing body has today announced a new, multi-year, sponsorship deal with insurance firm Gallagher.Through the …
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Mercury13 appoints Wasserman’s The Collective to lead commercial sales
Mercury 13, the multi-club ownership group focusing specifically on women’s soccer clubs, has appointed the Wasserman agency as its global …
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CWC action brought to Central America through six sub-licensing deals
Broadcast deals covering the upcoming 2025 edition of soccer's FIFA Club World Cup (CWC) have been struck in six Central …
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Deal between Fight Sports and FanDuel RSNs expanded
CSI Sports, the combat sports production and distribution company that owns the Fight Sports channel, has expanded its distribution tie-up in …
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SailGP enters betting arena with DraftKings, Bet365
SailGP, the global purpose-driven sailing competition, has officially entered the sports betting arena via partnerships with gaming operators DraftKings and …
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MotoGP taps Two Circles to lead fan growth in US, UK
Elite motorcycle racing series MotoGP has partnered with commercial agency Two Circles with the aim of enhancing fan growth in …
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Emirates expands in rugby with multi-year EPCR deal
The European Professional Club Rugby (EPCR) club competition organizing body has today unveiled a major multi-year partnership with Dubai-based airline …
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Aurora in as host broadcast partner for World Rallycross
Aurora Media Worldwide, the international content production company, has signed up as the host broadcast partner for motor racing's World …
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LFP Media launches production tender for new Ligue 1 channel
LFP Media, the media division of French club soccer’s governing body, has launched a tender to find a production partner …
