Cavenagh, 49ers-led consortium completes Rangers takeover
An investment consortium led by US businessman Andrew Cavenagh and the 49ers Enterprises investment group has acquired a majority stake …
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Cycle Exchange in as Tour of Britain sponsor, BBC to show women’s race
UK bike retailer Cycle Exchange has been unveiled as an official partner of the men’s and women’s Tour of Britain, …
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Channel launch talks between LFP and DAZN extended
French soccer’s LFP body, and global sports streaming service DAZN have extended the deadline for talks on a potential new …
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LA Dodgers and Kose expand ties
The Los Angeles Dodgers, of Major League Baseball (MLB), and Tokyo-based personal care company Kosé Corporation have announced a renewal …
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Op-Ed: Should London bid for the 2040 Olympics?
An op-ed article by Simon Hainsworth, founder of sporting event logistics and management firm, Corporate and Sporting Events.As Los Angeles …
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Ondare: How Alaves is crafting a legacy while competing in a crowded market
The Basque Country, an autonomous community in the North of Spain, home to around 2.2 million people, has long been …
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Rugby Australia renews broadcast deal with Nine
Rugby Australia (RA), the governing body for rugby union, signed a five-year extension to its domestic broadcast rights with media …
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MLB makes significant investment into Athletes Unlimited Softball League
North America’s Major League Baseball (MLB) is making a strategic investment into the Athletes Unlimited Softball League (AUSL) property.The deal, …
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Lenovo expands FIFA relationship with CWC deal
Chinese tech giant Lenovo has become the latest company to partner with global soccer governing body FIFA ahead of the …
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Corpay adds MLS to growing sports portfolio
North America’s Major League Soccer (MLS) has announced a new partnership with global financial services company Corpay.Through a multi-year agreement, …
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FIFA adds Valvoline as regional World Cup sponsor
Valvoline, the lubricants and automotive services provider, has today been named as the latest regional sponsor of soccer’s showpiece 2026 …
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EuroLeague expands to 20 teams from 2025-26 season
European basketball’s elite EuroLeague has confirmed it will expand from 18 to 20 teams from the 2025-26 season after gaining …
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Panini collects license for first ever EFL trading cards
Collectables heavyweight Panini has reaffirmed its commitment to the UK market courtesy of a new multi-year deal with the English …
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SPN and Extreme H extend deal in India
The Extreme H hydrogen-powered off-road motor racing series has unveiled a significant media rights deal in India with Sony Pictures …
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DirecTV expands sports offerings with Nascar, MLS
US cable TV heavyweight DirecTV has expanded its sports offering with a pair of new rights carriage deals across soccer …
