PSA taps Cavendish to support LA28 run-in
The Professional Squash Association (PSA), the organizer of the sport’s top-tier competitions, has tapped the corporate consultancy Cavendish to support …
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Report: Clearlake buyout of Boehly and Walter looms at Chelsea
The majority owners of English soccer heavyweights Chelsea, Clearlake Capital, are close to signing off on an agreement that would …
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US Open returns to Sky in UK, Ireland with three-year extension to 2030
The US Open, one of tennis’ four ‘Grand Slam’ majors, will continue to be broadcast by pay-TV giant Sky Sports …
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Sunderland Shuffle into sleeve deal, Newcastle extend with LeoVegas
English Premier League (EPL) side Sunderland have a new sleeve sponsor, in the shape of sports betting and crypto casino …
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Grizzlies join DAZN in latest local multi-year rights tie-up
The Memphis Grizzlies have become the latest NBA franchise to shift their local broadcast distribution to the DAZN OTT platform, …
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LaLiga extends with Luckia through 2028-29
Luckia, the Spanish gambling company, has extended its commercial agreement with Spanish men's soccer’s top-tier LaLiga for the next three …
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CBF achieves record Copa do Brasil fees as Globo, Amazon, ESPN split rights
The rights to Brazilian soccer’s Copa do Brasil knockout competition and Supercopa Rei super cup will be split by pay-TV …
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Ironman brings in Salomon as major new sponsor
Ironman, the worldwide organizing body behind triathlon endurance races, has entered into a five-year commercial deal with French sports and …
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Op-Ed: Is the BBC right to move The Women’s Football Show off the schedule?
An op-ed from Lisa Parfitt, co-founder of sports and entertainment marketing agency The Space Between, and director of lobbying group Women …
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RTE secures 2027 Ryder Cup highlights, Irish Open rights
Irish public service broadcaster RTE has bolstered its domestic golf portfolio by securing highlights rights to the 2027 Ryder Cup …
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BCCI adds ChatGPT, SBI Life, Campa sponsorships
The Board of Control for Cricket in India (BCCI) governing body has secured a trio of associate commercial partners for …
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IPC seeks new CEO as Peters steps down to take on new role
The International Paralympic Committee is searching for a new chief executive after announcing that Mike Peters will step down after seven …
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Italy wins ATP Next Gen Finals hosting rights for 2026 after Saudi exit
The ATP, organizer of the top men’s tennis tour, has chosen Reggio Calabria in Italy as the host city of …
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Bayern in Wonderful tie-up with enterprise AI firm
German soccer giants - and Bundesliga champions - Bayern Munich have brought in artificial intelligence firm Wonderful as a new club …
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FIBA 3×3 World Tour heads to Dubai with new three-year hosting deal
Global basketball governing body FIBA has added a stop in Dubai, UAE, to its top-flight 3x3 World Tour calendar as …
