DAZN Canada inks 11th hour Bundesliga rights before season opener
Bundesliga International, the global commercial rights division of the German men’s soccer league structure, has announced a two-season extension of …
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Fever unveiled as ticketing partner for LIV Golf, secures sleeve sponsorship
The Saudi-backed LIV Golf Tour has announced Fever as its official global ticketing partner in a multi-year deal that includes …
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Sky NZ retains major NZ Rugby rights until 2030, TVNZ nets provincial games
Heavyweight pay-TV network Sky New Zealand will continue to air games and competitions organized by governing body New Zealand Rugby …
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Microsoft puts AI at the forefront of NFL renewal
American football’s NFL has expanded its technology partnership with Microsoft in a multi-year agreement, with the software giant’s AI products …
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NBCU closes in on MLB rights as ESPN targets local, out-of-market deal
North America’s Major League Baseball (MLB) is reportedly close to completing a pair of new deals that will reshape its …
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Sports Illustrated Tickets partners NFL in Spain for inaugural Madrid game
Sports Illustrated Tickets (SIT), the events and ticketing arm of the prestigious US sports publication, has partnered with the Spanish arm …
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World Athletics launches refreshed, rebranded streaming service
The World Athletics governing body has launched a revamped direct-to-consumer (DTC) streaming platform for fans to follow the sport globally.World Athletics+ …
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FIA launches tender for new WRC commercial rights holder
The FIA, the global governing body of motorsports, has announced that a tender process will be run to secure a …
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MBC Group secures last-minute MENA rights for Bundesliga
German soccer’s Bundesliga has continued to add new rights deals ahead of its 2025-26 season, with MBC Group, the Saudi-owned …
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Saudi Pro League strikes DAZN FTA deal, adds ESPN Africa coverage
DAZN, the global sports-focused OTT service, has further enhanced its “freemium” free-to-air content offering courtesy of a new multi-year tie-up …
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EPL Sponsorship Wrap: Fulham, Chelsea, Bournemouth, Burnley
As the 2025-26 Premier League campaign enters its second week, top-tier English clubs are still consolidating their commercial partnerships.Fulham FC …
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Sportdigital keeps long-standing Eredivisie rights until 2027-28
German sports-focused broadcaster Sportdigital has renewed its long-running rights deal for Dutch soccer’s top-tier Eredivisie for another three seasons.The extension will …
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Ineos counter-sues Tottenham as legal war rumbles on
Ineos, the British petrochemical giant, is counter-suing Tottenham Hotspur as the dispute over their terminated sponsorship agreement with the English Premier …
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WWE activates ESPN deal early, with NBCU retaining Smackdown
Heavyweight professional wrestling promotion WWE has relocated its top-line ‘premium live events’ (PLEs) from the NBCU-owned Peacock streaming service to …
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World Athletics launches host bidding process for 2028 Ultimate Championship
The World Athletics governing body has opened the bidding process for hosting rights to the second edition of its soon-to-be-launched …
