Mercedes-Benz continues women’s sport investment with WSL deal
German car brand Mercedes-Benz has expanded its investment into women’s sport with a new commercial partnership covering English soccer’s top …
Post
-
-
Six Nations at crossroads as Premier Sports secures non-exclusive rights
The organizer of rugby union’s iconic annual Six Nations tournament has announced a new media rights agreement with UK-based pay-TV …
-
Catalist becomes sole provider of Aussie Open data to US betting firms
A deal has been struck through which US sportsbooks will be supplied with data covering tennis' upcoming Australian Open grand …
-
FIFA adds Marriott Bonvoy as regional World Cup partner
Global hotel group Marriott Bonvoy has been named as the latest regional sponsor of soccer’s showpiece 2026 FIFA World Cup.As …
-
WWE content library finds a new home as Netflix deal expanded
Content and media giant Netflix has significantly expanded its tie-up with World Wrestling Entertainment (WWE), becoming the home of the promotion's …
-
NBCU sells out Winter Olympics ad inventory, sets new revenue record
NBCUniversal, the US media giant, has sold out its entire advertising inventory for its multi-platform coverage of the 2026 Winter Olympic …
-
Nascar commissioner Phelps resigns after message scandal
Steve Phelps, the commissioner of US motor racing’s Nascar series, has resigned from his role after over 20 years at …
-
TMRW Sports and LPGA team up to launch women’s edition of TGL
TMRW Sports, the tech-focused sports, media, and entertainment venture headed by golf icons Tiger Woods and Rory McIlroy, has teamed …
-
Sri Lanka’s TV Supreme nets FTA rights for ICC events in Dialog TV deal
International Cricket Council (ICC) events are set to gain expanded coverage in Sri Lanka, via a carriage deal between pay-TV …
-
Turkish Airlines renews title sponsorship of home DP World Tour event
Turkish Airlines has extended its deal as title sponsor of the Turkish Open golf tournament for another three years.The event …
-
World Netball begins search for new chief executive – again
The World Netball governing body has put out a job advert for a new chief executive (CEO).UK-based World Netball has …
-
IBM, AELTC extend long-running tech partnership
Global tech giant IBM has renewed its long-running partnership with the All England Lawn Tennis Club (AELTC), organizer of the Wimbledon …
-
ArtMotion in as UEFA club competitions partner across Albania, Kosovo
European soccer's governing body UEFA has sold rights to the next four seasons of its top-tier club competitions to ArtMotion …
-
Liverpool go Old School with retail partnership in South Africa
Liverpool, the English soccer giants, have announced a new retail partnership with Old School, the South Africa-based fan and leisurewear …
-
DP World Tour secures Michelob Ultra as first beer partner
Golf’s DP World Tour, formerly the European Tour, has announced a new major commercial partnership with brewing giant Anheuser-Busch InBev …
