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UFC announces Saudi Arabia event date, partners with Tourism WA
Mixed martial arts (MMA) promotion Ultimate Fighting Championship (UFC) has announced its first-ever event in the Kingdom of Saudi Arabia …
ICC issues data rights tender through 2027
The International Cricket Council (ICC) governing body is today launching a tender process for its official data rights through 2027.The …
A-Leagues strikes last-minute NEP deal after Global Advance collapse
Australian professional soccer’s top-tier A-Leagues body (responsible for both the men’s and women’s top competitions) has had to strike a …
MLB to produce and distribute Diamondbacks, Rockies and Padres games
Major League Baseball (MLB) will produce and distribute local games during the 2024 season for the Arizona Diamondbacks, Colorado Rockies and San …
WNBA’s Liberty announce Barclays as patch partner
The New York Liberty franchise of North America’s top-tier women’s basketball competition, the WNBA, has announced a new multi-year partnership …
Liberty Media set to acquire Dorna and add MotoGP to motorsports stable
Liberty Media, the US media giant and owner of motor racing’s Formula 1 (F1), is set to complete a deal …
Capitals, Wizards to stay in DC after with arena funding deal
Monumental Sports & Entertainment, the cross-sport club ownership group focused on the Washington D.C. area, has announced the agreement of …
SeatGeek partners with 10 MLB teams, new sponsors for Mets and Rangers
Online ticket exchange platform SeatGeek has enhanced its presence in Major League Baseball (MLB) by partnering with another 10 teams. Ahead of the …
Samsung teams up with breaking, skateboarding, and surfing leagues
Samsung, the Korean electronics giant and long-time sponsor of the Olympics, has partnered with major breaking, skateboarding, and surfing properties …
Fan experiences to drive augmented reality adoption in sport – report
An increasing number of augmented reality (AR) initiatives are being tested and implemented across the sports industry, with analysts pinpointing …
Premier League takes stake in VR firm Rezzil, strikes licensing deal
English soccer’s top-tier Premier League (EPL) has agreed a four-year licensing and investment tie-up with virtual reality (VR) software firm Rezzil.Through the agreement, …
MMA makes Olympic debut in the 2023 African Games
By Izzy CarnwathMixed Martial Arts (MMA) competition graced the Olympic platform in Africa in a landmark first, as the sport …
The fall of national pride in European soccer – a debate on 2024 kits
For many fans, the latest national team shirt is a must-wear as they cheer on their teams’ efforts at the …
Istanbul confirmed as 2027 European Games hosts
The executive committee of the European Olympic Committees (EOC) umbrella organization has announced that it has awarded the 2027 European …
UEFA adds AliExpress to Euro 2024 partner list
European soccer’s governing body UEFA has unveiled AliExpress, the online retail service owned by Chinese e-commerce giant Alibaba, as a …