Big3 hires former LIV Golf, PepsiCo exec Harter to run business ops
Adam Harter will lead the league’s commercial business, including global partnerships, media and broadcast strategy, and marketing.
Basketball 3x3
FIBA 3×3 World Tour heads to Dubai with new three-year hosting deal
FIBA 3×3: How scenic landscapes underpin the World Tour’s global growth
Series C Unrivaled funding round leads to $650m valuation
FIBA widens 3×3 broadcast distribution net with L1VE virtual reality deal
Big3 adds FuboTV to broadcast slate for 2026 season
Big3 to go public at $290 million valuation
FIBA bolsters 3×3 coverage in China with exclusive Shinai Sports deal
