FIBA details strong commercial, broadcast, engagement numbers for 3×3
The federation claims that 3x3 basketball generated an estimated $220-290 million in total media value for sponsors.
Basketball 3x3
Sephora lands Unrivaled arena naming rights in expanded deal
FIBA brings in Swiss brand Fourteen as apparel supplier for 3×3 events
FIBA renews Yili partnership, announces record 3×3 World Cup engagement
EBU expands FIBA 3×3 broadcast partnership
Deutsche Telekom picks up FIBA 3×3 rights in Germany
FIBA taps Mediapro to sell 3×3 basketball media rights in Asia
FIBA commits to further Singapore events, including 2027 3×3 World Cup
