NCAA taps Playfly to lead local event sponsorship sales
Playfly Sports will sell locally focused sponsorship packages concerning NCAA events’ host areas.
College basketball
Pac-12 and Mountain West strike accord to end long-running legal strife
NCAA expands March Madness brackets, adds $50m per year in broadcast income
Disney, WBD the winners as March Madness maintains TV dominance
College basketball viewership rises, Atlantic 10 appoints new commissioner
Disney+ takes up March Madness coverage in Europe, South Africa
Southern Conference lands increased visibility in renewed ESPN deal
Mountain West secures new rights deal with CBS, Fox, CW Network, Kiswe
