FIBA, the international basketball federation, has agreed a rights deal with Eurovision Sport, the sports arm of the European Broadcasting Union (EBU), to broadcast its 3×3 flagship events in 2023 and 2024.
The agreement covers several 3×3 world and European events, including the upcoming FIBA 3×3 World Cup in Vienna from May 30 to June 4.
Eurovision Sport will provide free-to-air coverage of two Europe Cups (2023 and 2024) and the three Olympic qualification tournaments, as well as the FIBA 3×3 professional circuit for both men and women.
Additional events this year include the FIBA 3×3 Women’s Series Final in September and the 3×3 World Tour Final in December.
Through the partnership, the EBU will receive exclusive live rights for its members in the territories of Belgium (RTBF and VRT), Greece (ERT), Hungary (MTVA), Lithuania (LRT), Netherlands (NOS), Poland (TVP), Spain (RTVE) and Switzerland (SRG-SSR), with the option to include more members from additional territories if their national teams qualify for an event.
The partnership will see news clips distributed via Eurovision Sports News and FIBA 3×3 events will receive “widespread promotion” via the social media of EBU members and FIBA’s 3×3 digital media platforms.
EBU members will base their coverage on their national teams and use the content on their linear and non-linear platforms.
Alex Sanchez, FIBA 3×3 managing director, said: “We are excited to partner with Eurovision Sport to bring the most thrilling urban team sport to new fans across Europe.
“Through this partnership, we have the opportunity to bring the incredible stories of world-class 3×3 players and competitions to millions of households and elevate 3×3 basketball to new heights.”
Andreas Aristodemou, head of summer sports at Eurovision Sport, added: “We are thrilled to start this new partnership with FIBA 3×3, an exciting, urban, and youth-oriented sport.
“This agreement covers all the FIBA 3×3 flagship events in 2023 and 2024, providing great, gender-balanced content to our members for their linear and digital platforms. We look forward to the next couple of years, which we hope will be the start of a long journey.”