The Mid-Atlantic Sports Network (MASN), the seven-state regional sports network, will broadcast 52 games from the 2023 season of US professional three-on-three basketball’s Big3 league.

The matches, of the Big3’s Fireball3 variant of three-on-three, will be broadcast across the MASN and MASN2 channels in the network’s markets of Maryland, Washington DC, Delaware, Virginia, North Carolina, West Virginia, and Pennsylvania.

The partnership is aimed at growing ratings for both MASN and the Big3, and it also includes a community impact element.

John Angelos, chair, chief executive, and managing partner of both MASN and Major League Baseball’s Baltimore Orioles, said: “We have seen Cube and Big3 energize communities across the country. We are in the community economic impact business, creating world-class live media, sports, music, and destination entertainment projects that drive it, and we expect this partnership will generate a new audience, more live local events, and change the way our games and leagues connect.”

Big3 founder Ice Cube added: “The addition of MASN to our media partnership family is a tremendous milestone for the Big3. This collaboration allows us to bring more of Big3's Fireball to an area of the country that has shown us tons of love.”

MASN joins CBS as a US broadcaster of the Big3, with the national network having first partnered with the league in 2019 and renewed its deal for the 2023 season last October.

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By GlobalData

The sixth season of the Big3 tips off at United Center Arena in Chicago, Illinois, on Sunday (June 25), with eight regular-season rounds to then visit cities around the US in a return to the league’s touring model after disruption due to the Covid-19 pandemic. These are Chicago, Dallas, New York, Memphis, Miami, Boston, DC, Charlotte, and Detroit.

The final regular-season round on August 13 will be followed by the league’s playoffs on August 19 and the championship game on August 26, both of which will be played in London, UK. These will be Big3’s first international games.