Legends to cover merchandise operations for KSE Denver sports quartet
Kroenke Sports and Entertainment (KSE), the owning company behind four major sports franchises in Denver, US, has struck a five-year…
Lacrosse
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NLL rolls out free global streaming platform
North America’s National Lacrosse League (NLL) has announced the launch of a new free global streaming service.The NLL+ direct-to-consumer platform will…
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Premier Lacrosse League expands Whirlpool tie-up
Premier Lacrosse League (PLL), the US professional lacrosse competition, has announced the expansion of its partnership with home appliance brand…
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Athletes Unlimited secures ESPN coverage for all four sports
Athletes Unlimited (AU), the US network of professional women’s sports leagues, has announced a multi-year renewal with Disney-owned sports broadcaster…
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The IOC approves five additional sports for LA28
The executive board (EB) of the International Olympic Committee (IOC) has approved the five additional sports put forward for inclusion in the Los…
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Cricket among five sports recommended for LA28 inclusion
Cricket is set to return to the Olympics after a 128-year absence after being added to Los Angeles 2028’s (LA28) burgeoning…
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Warrior renews long-standing deal with USA Lacrosse
Warrior Sports, the sportswear brand, has extended its partnership with the US men’s national lacrosse team. Under a multi-year renewal,…
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PLL ‘doubles valuation’ with Series D funding
North America’s Premier Lacrosse League (PLL) yesterday (July 21) announced the completion of a Series D round of funding.The round…
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Just Women’s Sports in NWSL highlights deal, Athletes Unlimited renewal
Just Women’s Sports (JWS), the multimedia sports platform, has agreed a deal to distribute highlights from the current and past…
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ESPN replaces NBC as new long-term home of PLL
North America’s Premier Lacrosse League (PLL) has agreed a four-year domestic media rights deal with ESPN, the major sports broadcaster.The…
