All articles by Susan Lingeswaran
Susan is a senior reporter at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.
Estrella Damm to sponsor 37th America’s Cup and Team New Zealand
The beer brand will gain visibility at the preliminary regatta and main event in Barcelona.
FFR shifts Six Nations home matches away from Paris
The governing body has opted to stage its home fixtures in Marseille, Lille, and Lyon in 2024.
PR7s looking to lead the charge for rugby in the US
With two 15s World Cups on the way, PR7s CEO Owen Scannell explains how sevens can boost rugby’s domestic profile.
Genius Sports adds ELF to American football portfolio
The company will hold exclusive rights to capture, manage, and distribute official data and live video streams from ELF games.
Coca-Cola renews PGA Tour partnership for another five years
The soft drinks giant will continue in the ‘proud partner’ designation for the season-ending Tour Championships.
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ACB adds Renfe as sponsor ahead of Liga Endesa playoffs
The deal covers this season’s playoffs, as well as next season’s Supercopa and Copa del Rey.
Honda in as F1 engine partner for Aston Martin from 2026
The deal will see Honda officially return to the sport after leaving at the end of the 2021 season.
Fanatics consolidates collectibles position with PWCC acquisition
The auction house will be brought under the Fanatics Collectibles division.
Viaplay promotes Gave to executive vice president and head of sport
She will oversee the strategic development and coordinate the management of Viaplay’s sports operations across all markets.
Nine Network secures Australian rights to Paris 2024 Paralympic Games
Nine will provide coverage across its television, radio, and digital outlets.