All articles by Susan Lingeswaran

Susan is editor at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.

Chelsea extend training kit agreement with BingX for 2026-27 season

English Premier League soccer giants Chelsea have extended their partnership with cryptocurrency company BingX, which will remain as an official…
Nine reclaims Netball Australia rights in ‘landmark’ deal

Australia’s commercial broadcaster Nine Network has landed a five-year partnership with the Netball Australia governing body for exclusive rights to…
Swiss SailGP Team land Explora Journeys as title sponsor

The Explora Journeys luxury ocean travel brand has expanded its sports sponsorship activity by becoming the title partner of sailing’s…
NHL adds P&G Canada as regional partner

North American ice hockey’s top-tier NHL has secured a new regional partnership with consumer goods giant Procter & Gamble, in…
McIlroy’s Masters repeat draws high viewership on CBS

The final round of golf’s 2026 Masters attracted strong viewership across the US, with an average of nearly 14 million viewers…

Betway returns to Jockey Club sponsorship slate for 2026

The Jockey Club, the prominent UK horse racing organization, has reunited with sports betting brand Betway, which will sponsor 10…
AFA adds Nexo as LATAM crypto partner ahead of World Cup

The Argentine Football Association (AFA) governing body has continued its commercial partner push by adding digital asset platform Nexo as…
Lacrosse’s PLL and WLL land Nike apparel deal

US sportswear giant Nike has secured a major apparel partnership with North America’s Premier Lacrosse League (PLL) and Women’s Lacrosse…
Deal Focus: Nike closes in on UEFA ball deal to end Adidas’ reign

The dealPan-European soccer’s UEFA governing body announced last week it had entered exclusive negotiations with US sportswear giant Nike to…
AB InBev boosts World Cup activity with Canada Soccer deal

Canadian Soccer Media & Entertainment (CSME), the newly rebranded commercial arm of the Canada Soccer national body, has announced a…