All articles by Susan Lingeswaran

Susan is editor at Sportcal. Her main areas of interest are tennis, media rights, and sports investment.

Airbnb add to sports portfolio with Nascar tracks agreement

Airbnb, the online accommodation booking service, has continued to capitalize on the growing sports travel industry by adding five racetracks…
AzamTV locks in World Cup rights in East Africa

AzamTV, the Tanzania-based pay-TV broadcaster, has snapped up rights in eight East African markets to soccer’s upcoming 2026 FIFA World…
Google sponsors Iraq, Morocco national teams ahead of 2026 World Cup

Tech giant Google has announced new partnerships with the national soccer teams of Morocco and Iraq ahead of the upcoming…
TVNZ, Sky NZ strike World Cup commercial venue deal

Public broadcaster Television New Zealand (TVNZ) has struck a deal with pay-TV broadcaster Sky New Zealand to allow commercial venues…
Whoop adds Boston Red Sox to partnership slate

Whoop, the US-based wearable fitness tech brand, has added the ionic Boston Red Sox baseball franchise of North America’s MLB…

PFL adds Govx as official partner for 2026 events

The Professional Fighters League (PFL) mixed martial arts (MMA) promotion has bolstered its commercial partnership slate, adding Govx, the e-commerce…
Inter Miami takes equity stake in Beckham-owned Prenetics via IM8 deal

Inter Miami, of North America's top-tier Major League Soccer (MLS), has announced IM8 as the club's official health supplements partner as part…
Servus TV retains FTA MotoGP rights in Austria through 2030

Servus TV, the commercial network owned by energy drinks giant Red Bull, will continue its free-to-air (FTA) coverage of motorcycling’s…
WTA Tour taps Accenture for digital transformation

The Women’s Tennis Association has unveiled a new multi-year deal with global professional service firm Accenture to upgrade its digital…
Dude Wipes upgrades PLL deal to become official jersey back partner

North America’s Premier Lacrosse League (PLL) has continued its commercial activity by upgrading its partnership with global men’s hygiene brand…