All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

PayPal follows NFL tie-up by adding Seahawks in first team deal

Global online payment service PayPal has followed up its recent partnership with American football’s NFL by teaming up with the…
EuroLeague sets viewership and attendance records for 2025–26 season

The EuroLeague, European basketball’s top club competition, has posted record viewership, attendance, and digital engagement figures for the 2025–26 regular season.Across…
Matchroom targets US growth with minority stake sale to Bruin Capital

Bruin Capital, the sports and entertainment investment firm, has acquired a minority stake in UK-based sports media and promotional business…
LaLiga brings in Duracell as global partner in three-year deal

Spanish soccer’s LaLiga has announced a new three-year global sponsorship deal with battery manufacturer Duracell.Under the agreement, the brand will…
Sponsor spotlight: HSBC banks on sport

This new series will spotlight sports-focused brands and provide an in-depth look at their sponsorship strategies, innovative activations, fan engagement, and…

Fuse expands MENA presence with Dubai office despite ongoing conflict

Fuse, the global sport and entertainment marketing agency owned by Omnicom Media, has expanded its presence in the Middle East…
NZR names Lancaster as permanent chief executive

The New Zealand Rugby (NZR) governing body has today confirmed Steve Lancaster as the organisation’s permanent chief executive.Lancaster has already…
Astro loses World Cup rights as RTM, Unifi TV swoop in Malaysia

Malaysian free-to-air (FTA) broadcaster RTM and IPTV service Unifi TV have secured domestic rights to the major 2026 FIFA World…
Bell Media secures WNBA rights in Canada ahead of debut Toronto season

Canadian media group Bell Media has announced a multi-year agreement with the Women’s National Basketball Association (WNBA) to broadcast and…
Long-time Pro League broadcaster Telenet returns via DAZN deal

DAZN, the sports streaming service, has finally secured a local distribution partner for its coverage of Belgian soccer’s Pro League…