All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

Chelsea partner with Roc Nation Sports for US growth

Chelsea, the English Premier League soccer club, has announced a new strategic partnership with Roc Nation Sports International (RNSI), the…
Sponsor spotlight: Corpay crosses borders to make mark in sports

This new series will spotlight sports-focused brands and provide an in-depth look at their sponsorship strategies, innovative activations, fan engagement, and…
Tapmad picks up World Cup streaming rights in Pakistan

Tapmad, the Pakistan-based digital streaming platform, has acquired the exclusive digital and television broadcasting rights for soccer’s upcoming FIFA World…
Pro League back on Proximus through DAZN distribution deal

Proximus has followed rival Belgian telecoms firm Telenet in returning as a broadcaster of domestic soccer’s top-flight Pro League through…
Netflix adds to NFL slate in four-year extension, more games for Fox, CBS

Streaming giant Netflix will broadcast an expanded slate of NFL games after agreeing a renewed four-year deal with the top American…

SportyTV lands NBA rights; Kings secure new jersey sponsor

SportyTV, the African sports media platform, has secured free-to-air broadcast rights to North American basketball’s NBA in several markets for the…
USGA and Cisco to increase AI focus in renewed tech partnership

Cisco, the wireless technology and communications heavyweight, has extended its technology partnership with the United States Golf Association (USGA) governing…
Reebok named as kit supplier for new Ultimate Sevens competition

Reebok, the US sportswear brand, has been unveiled as the official kit partner of Ultimate Sevens, the new global rugby sevens…
NBC picks up additional NFL game for 2026-27 season

NBCUniversal (NBCU), the Comcast-owned US media heavyweight, has acquired an additional regular-season game from American football’s NFL to add to its…
PayPal follows NFL tie-up by adding Seahawks in first team deal

Global online payment service PayPal has followed up its recent partnership with American football’s NFL by teaming up with the…