MLB hires former DAZN, WBD exec Hoizumi to lead Japan office
North America’s Major League Baseball (MLB) has named Shimon Hoizumi as managing director of its operations in Japan, one of the…
North America’s Major League Baseball (MLB) has named Shimon Hoizumi as managing director of its operations in Japan, one of the…
Chelsea, the English Premier League soccer club, has announced a new strategic partnership with Roc Nation Sports International (RNSI), the…
This new series will spotlight sports-focused brands and provide an in-depth look at their sponsorship strategies, innovative activations, fan engagement, and…
Tapmad, the Pakistan-based digital streaming platform, has acquired the exclusive digital and television broadcasting rights for soccer’s upcoming FIFA World…
Proximus has followed rival Belgian telecoms firm Telenet in returning as a broadcaster of domestic soccer’s top-flight Pro League through…
Streaming giant Netflix will broadcast an expanded slate of NFL games after agreeing a renewed four-year deal with the top American…
SportyTV, the African sports media platform, has secured free-to-air broadcast rights to North American basketball’s NBA in several markets for the…
Cisco, the wireless technology and communications heavyweight, has extended its technology partnership with the United States Golf Association (USGA) governing…
Reebok, the US sportswear brand, has been unveiled as the official kit partner of Ultimate Sevens, the new global rugby sevens…
NBCUniversal (NBCU), the Comcast-owned US media heavyweight, has acquired an additional regular-season game from American football’s NFL to add to its…