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SeatGeek partners with 10 MLB teams, new sponsors for Mets and Rangers

Online ticket exchange platform SeatGeek has enhanced its presence in Major League Baseball (MLB) by partnering with another 10 teams. Ahead of the …

Samsung teams up with breaking, skateboarding, and surfing leagues

Samsung, the Korean electronics giant and long-time sponsor of the Olympics, has partnered with major breaking, skateboarding, and surfing properties …

Fan experiences to drive augmented reality adoption in sport – report

An increasing number of augmented reality (AR) initiatives are being tested and implemented across the sports industry, with analysts pinpointing …

Premier League takes stake in VR firm Rezzil, strikes licensing deal

English soccer’s top-tier Premier League (EPL) has agreed a four-year licensing and investment tie-up with virtual reality (VR) software firm Rezzil.Through the agreement, …

MMA makes Olympic debut in the 2023 African Games

By Izzy CarnwathMixed Martial Arts (MMA) competition graced the Olympic platform in Africa in a landmark first, as the sport …