HSBC in major, multi-year LIV Golf tie-up
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
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Anson steps down as British Olympic chief to join private equity firm
Experienced sports veteran Andy Anson has stepped down as chief executive of the British Olympic Association (BOA) to join private …
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EBU’s Eurovision Sports to help showcase World Aquatics Champs in UK
The Aquatics GB governing body has agreed a deal with the European Broadcasting Union (EBU), the continent’s association of public-service …
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PFL hires new CEO in restructure, Murray shifts to lead international arm
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has appointed experienced media executive John Martin as …
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Op-Ed: How Data and AI are Transforming the Experience of Sport
This is a collaborative piece by Kevin Farrar, head of sport partnerships for IBM in Europe, the Middle East, and Africa …
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Premier League taps Adobe as part of wider digital transformation efforts
English soccer's top-tier Premier League has partnered with multinational software heavyweight Adobe, in a deal focused on personalised digital experiences - …
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Sport1 Medien sells Plazamedia to DMC Production
German media heavyweight Sport1 Medien has agreed a deal to sell production company Plazamedia to DMC Production.As part of the transaction, …
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Lucas Oil takes up Pacers jersey patch partnership
The Indiana Pacers franchise of the US’ iconic National Basketball Association (NBA) has announced an expanded partnership with prominent automobile …
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Uber becomes latest LA28, Team USA sponsor
Ride-hailing car service Uber has signed up as a sponsor of the Olympic and Paralympic Games to be held in Los …
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Lyon avoid relegation as DNCG potentially doom Palace to Europa League exit
French soccer heavyweights Olympique Lyonnais (Lyon) have had their administrative relegation to the second tier Ligue 2 overturned by the …
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Genesis retains title sponsorship of Scottish Open until 2030
Korean car manufacturer Genesis will continue as the title sponsor of golf’s Scottish Open until at least 2030 after renewing its …
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Red Bull Racing principal Horner fired after 20-year reign
Red Bull, one of the most successful teams from motor racing's top-tier Formula 1 (F1) over the last 20 years, …
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Premier Sports extends as Scottish league cup broadcaster, title sponsor
Scottish soccer’s SPFL league organizing body has today announced a renewed four-year deal with UK pay-TV network Premier Sports, covering broadcast …
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Strong Gold Cup viewership on Fox capped off by record final numbers
The final of the North American Gold Cup continental soccer competition drew a record audience in its host country, the …
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IMG in wide-ranging broadcast support role at Esports World Cup
The Esports World Cup Foundation (EWCF), the organizing body for the annual showpiece esports event (with the 2025 edition taking …
