HSBC in major, multi-year LIV Golf tie-up
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
Banking giant HSBC has expanded its already-significant presence in the golfing world by striking a commercial deal with the lucrative …
Experienced sports veteran Andy Anson has stepped down as chief executive of the British Olympic Association (BOA) to join private …
The Aquatics GB governing body has agreed a deal with the European Broadcasting Union (EBU), the continent’s association of public-service …
The Professional Fighters League (PFL), the international mixed martial arts (MMA) promotion, has appointed experienced media executive John Martin as …
This is a collaborative piece by Kevin Farrar, head of sport partnerships for IBM in Europe, the Middle East, and Africa …
English soccer's top-tier Premier League has partnered with multinational software heavyweight Adobe, in a deal focused on personalised digital experiences - …
German media heavyweight Sport1 Medien has agreed a deal to sell production company Plazamedia to DMC Production.As part of the transaction, …
The Indiana Pacers franchise of the US’ iconic National Basketball Association (NBA) has announced an expanded partnership with prominent automobile …
Ride-hailing car service Uber has signed up as a sponsor of the Olympic and Paralympic Games to be held in Los …
French soccer heavyweights Olympique Lyonnais (Lyon) have had their administrative relegation to the second tier Ligue 2 overturned by the …
Korean car manufacturer Genesis will continue as the title sponsor of golf’s Scottish Open until at least 2030 after renewing its …
Red Bull, one of the most successful teams from motor racing's top-tier Formula 1 (F1) over the last 20 years, …
Scottish soccer’s SPFL league organizing body has today announced a renewed four-year deal with UK pay-TV network Premier Sports, covering broadcast …
The final of the North American Gold Cup continental soccer competition drew a record audience in its host country, the …
The Esports World Cup Foundation (EWCF), the organizing body for the annual showpiece esports event (with the 2025 edition taking …