Major BBL privatization hurdle cleared by Cricket Australia
The Cricket Australia (CA) governing body has agreed with its six member states - in principle - on a privatization …
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Match Hospitality makes first esports move with Blast tie-up
Heavyweight esports organization Blast has partnered with the Match Hospitality agency in a one-year tie-up.Through the deal, Match has dipped its toe …
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US justice department approves Paramount’s WBD acquisition
The acquisition of the Warner Bros. Discovery (WBD) media and broadcast giant by Paramount Skydance has been given the go-ahead …
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TG4 renews Tour de France rights in Ireland until 2030
TG4, the Irish-language public-service broadcaster, has announced a five-year rights extension for the iconic Tour de France cycling race.The new agreement …
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Explainer: How can horse racing stakeholders grow audiences?
Entering the world of horse racing from a fandom perspective can appear a daunting task for outsiders. The lack of …
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Kretinsky becomes West Ham’s largest shareholder after Sullivan resignation
Czech billionaire Daniel Kretinsky has increased his stake in West Ham United to around 43%, becoming the English soccer club's …
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AB InBev’s Corona Cero brand becomes SailGP partner
Global racing series SailGP has struck a new commercial deal with brewing giant Anheuser-Busch (AB InBev), focusing on the latter's …
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Fox taking over Roku for $22bn
US media giant Fox Corp has agreed a deal to buy Roku, the free, ad-supported streaming television (FAST) service, for $22 …
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Newcastle upgrade Knox to front-of-shirt partner; Leeds expand Kitman deal
Newcastle United, the English Premier League soccer club, have secured South African sports drinks company Knox Hydration as their new …
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Major BBL privatization hurdle cleared by Cricket Australia
The Cricket Australia (CA) governing body has agreed with its six member states - in principle - on a privatization …
-
Match Hospitality makes first esports move with Blast tie-up
Heavyweight esports organization Blast has partnered with the Match Hospitality agency in a one-year tie-up.Through the deal, Match has dipped its toe …
-
US justice department approves Paramount’s WBD acquisition
The acquisition of the Warner Bros. Discovery (WBD) media and broadcast giant by Paramount Skydance has been given the go-ahead …
-
TG4 renews Tour de France rights in Ireland until 2030
TG4, the Irish-language public-service broadcaster, has announced a five-year rights extension for the iconic Tour de France cycling race.The new agreement …
-
Explainer: How can horse racing stakeholders grow audiences?
Entering the world of horse racing from a fandom perspective can appear a daunting task for outsiders. The lack of …
-
Infront and Publicis to support commercial push for NFL Paris Game
American football's NFL has unveiled Infront and Publicis Group as the agencies selected to assist with bringing in commercial partners …
