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Betano renews with Benfica; new partners for Monaco, Eintracht

Portuguese soccer giants Benfica has announced the multi-year renewal of its sponsorship agreement with international sports betting company Betano.Betano, which was …

DAZN expands Amagi partnership with 10 new FAST channels

Global OTT platform DAZN has announced the launch of 10 new free-to-air channels through the expansion of its partnership with …

Cricket Australia hires former Google exec Sanders as commercial chief

The Cricket Australia (CA) governing body has appointed experienced marketing executive Ed Sanders as its new chief commercial officer.In the role, …

Mortgage Matchup partners with NBA, WNBA

US mortgage lender United Wholesale Mortgage (UWM) has announced a multi-year partnership with North American basketball's NBA and women's WNBA. The …

IOC and Netflix partner to launch docuseries for Paris 2024

The International Olympic Committee (IOC) has announced the production of three new documentary series in collaboration with streaming giant Netflix.This …