Legends sets Indian Wells retail sales record for third year running
The Indian Wells Masters, one of the biggest tennis events outside the four grand slams, has announced record retail sales …
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Amazon to offer UEFA Nations League matches PPV in UK
Amazon Prime Video, the e-commerce giant's OTT service, is set to offer matches from the UEFA Nations League European national teams …
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Carlsberg returns as UEFA national team sponsor
UEFA, European soccer’s governing body, has reunited with Danish brewing giant Carlsberg, which becomes an official global sponsor of its men's …
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IOC highlights strong financials ahead of presidential election
The International Olympic Committee (IOC) announced commercial revenues of $7.7 billion between 2021 and 2024, with 60% of the governing …
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Tour de France returning to UK for 2027 Grand Depart
Road cycling’s iconic Tour de France is set to return to the UK in 2027 when that market will host …
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News wrap: UFC, PGA Tour, Peacock, The Hundred, Wilkinson Sword
Catch up on the latest sports intel with our industry news round-up. UFC, the mixed martial arts (MMA) promotion, has announced …
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Ineos Grenadiers bring in Sportfive to land global sponsors
The Ineos Grenadiers professional cycling team has appointed global sports marketing firm Sportfive as its exclusive sales agency to secure non-endemic …
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LFP embraces AI with Camb.AI and ScorePlay tie-ups
French soccer’s LFP body has today announced partnerships with AI-focused companies Camb.AI and ScorePlay.The multi-year agreement with AI translation tool …
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Boxxer and Megogo pen broadcast deal in Ukraine
Boxxer, the UK boxing promotion, and Eastern European streaming service Megogo have signed a new media rights agreement in Ukraine.The …
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Sportradar banks $125m in IMG Arena acquisition deal
Global sports and entertainment agency Endeavor is a step closer to selling off its IMG Arena betting and sports data …
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RTVE wins Spanish rights for 2026 World Cup alongside Mediapro
Spanish public-service broadcaster RTVE and sports rights holding agency Mediapro have tied up TV rights for the upcoming FIFA World Cup …
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PTPA lawsuit filed against tennis governing bodies
The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by tennis legend Novak Djokovic and Canadian Vasek Pospisil, …
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Deal Focus: Major ball supply changes in Premier League and Bundesliga
The dealGerman sportswear giant Puma has signed an official agreement with English soccer’s Premier League, ending US sportswear giant Nike’s …
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Fubo hits off Texas Rangers RSN carriage deal ahead of 2025 season
US sports-focused OTT streaming service and internet TV platform Fubo TV has confirmed a new carriage agreement with the Texas …
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San Francisco Giants sell 10% stake to Sixth Street
Global investment firm Sixth Street has completed a deal to buy a stake of roughly 10% in Major League Baseball's …
