NBA and Foot Locker expand and extend deal to include Paris Games
North American basketball’s top-tier NBA has extended and expanded its commercial agreement with US sports retail chain Foot Locker, in …
North American basketball’s top-tier NBA has extended and expanded its commercial agreement with US sports retail chain Foot Locker, in …
Liverpool, heavyweights from English men’s soccer's top-tier Premier League, have promoted Kate Theobald to the position of commercial director.Theobald replaces Ben Latty - …
The Public Investment Fund (PIF), the Saudi Arabian sovereign wealth vehicle, is on course to acquire a majority stake in …
Madison Square Garden Sports (MSG Sports), a division of the overall New York sports and entertainment complex, saw improved financials …
French soccer’s LFP governing body has today unveiled a five-year artificial intelligence-based tie-up with WSC Sports, the sports-focused AI-powered video …
High-profile boxing promotion Queensberry Promotions has announced a “historic” media rights deal with international OTT streaming service DAZN.A multi-year deal, beginning …
Rugby union’s World Rugby governing body has announced the appointment of global ticketing giant Ticketmaster’s sports arm as the official …
US sports-centric streaming television service FuboTV secured revenues of $386 million during the third quarter of 2024, exceeding expectations.The service’s …
A damning governmental report into the top two tiers of French men’s soccer has - amongst other recommendations - advocated …
The St. Louis City SC franchise of the US’ Major League Soccer (MLS) has announced a new partnership with battery …
Technology and media giant Comcast saw its media section - which contains the US network NBCUniversal - secure a 36.5% …
Global soccer's governing body FIFA is in legal dispute with two of its key commercial partners - Adidas and Coca-Cola …
The final game of Major League Baseball’s (MLB) 2024 World Series between the Los Angeles Dodgers and New York Yankees drew …
Chinese sportswear brand Peak Sport has been announced as a new sponsor of the Association of National Olympic Committees (ANOC), …
The Aston Martin team of the Formula 1 motor racing series has announced a new partnership with the Saudi Arabian …