American Airlines soars into regional 2026 FIFA World Cup sponsorship
American Airlines has been added to the ranks of commercial partners for men's soccer's 2026 FIFA World Cup, to be …
American Airlines has been added to the ranks of commercial partners for men's soccer's 2026 FIFA World Cup, to be …
North America’s Major League Soccer (MLS) has today announced a renewed multi-year partnership with short-form video platform TikTok.Through the extended agreement, …
UK pay-TV sports network Premier Sports has reaffirmed its commitment to the rugby union market, extending its broadcast partnership with …
The England and Wales Cricket Board (ECB) governing body has added Japanese automobile company Toyota as a major partner as …
Euroleague Basketball, the organizer of top European club competitions, has extended its media rights tie-up in Israel with the Sports …
The DealRelevent Sports, the global sports events promoter, has now settled its antitrust lawsuit with US Soccer to end a long-running …
French soccer giants Paris Saint-Germain (PSG) will continue to promote the Visit Rwanda tourism brand for the next three years …
Among mixed martial arts (MMA) promotions, One Championship is unique in that MMA is not its main focus, but rather …
English soccer's Football Association (FA) has appointed Sarah Kendall as its new commercial partnerships head.Kendall joins from the Fuse Sport …
The Minnesota Wild, of North American top-tier ice hockey’s NHL, have signed a new multi-year partnership with Minneapolis, Minnesota-based electric …
Ice hockey’s NHL has today announced a multi-year extension of its North American partnership with restaurant chain Chipotle Mexican Grill.The …
Sports marketing heavyweight agency IMG has extended and expanded its media rights tie-up with the United States Tennis Association (USTA) in a …
Brazilian soccer’s CBF governing body has extended its exclusive partnership with Sportradar Integrity Services (SIS), a dedicated subsidiary of the …
The Commonwealth Sport governing body has been given renewed hope for the future of the Commonwealth Games after seven nations …
The broadcast saga between French soccer’s LFP and DAZN has taken another twist after the league organizing body voted to …