SuperSport gets Laver Cup in Australian Open extension
SuperSport, the South Africa-based pay-TV operator, has today extended its long-running broadcasting rights deal for tennis’ Australian Open until 2021.
A new three-year agreement with Tennis Australia covers sub-Saharan Africa and was announced on the opening day of the 2018 grand slam in Melbourne.
It includes extensive coverage of the Australian Open and qualifying, with two simultaneous linear television feeds, mobile and internet, live and on-demand broadcast and news, results and videos online.
The deal also includes the Laver Cup, the new international men’s team competition between Europe and the rest of the world, which will be shown in 54 African countries for the first time.
The initial Laver Cup, backed by TA, was held in the Czech capital Prague last September, and the competition moves to Chicago in USA this year.
SuperSport will also show the lead-in tournaments to the Australian Open including the Australian and Asia-Pacific Wildcard playoffs, the Hopman Cup in Perth, the World Tennis Challenge in Adelaide and the men’s ATP World Tour matches at the Brisbane International and Sydney International.
SuperSport has been the home of the Australian Open for over 20 years although there was disappointment for the broadcaster and South African tennis fans today as the country’s top male player Kevin Anderson (pictured), the number 11 seed, went out in the first round to Great Britain’s Kyle Edmond.
Gideon Khobane, the chief executive of SuperSport, said: “SuperSport has over the years enjoyed a successful partnership with Tennis Australia which has seen the Australian Open become one of the most watched grand slams across Sub-Saharan Africa while assisting us in extending our footprint on the continent.
“The new deal, with the added content, shows the trust Tennis Australia has in us as a broadcaster to help them reach new markets and grow the event across the African continent.”