News

Sponsorship

Legends wins food and beverage contract for NYCFC’s Etihad Park

New York City FC (NYCFC), of North American soccer’s Major League Soccer (MLS), has deepened its partnership with global premium…

Susan Lingeswaran

News

TKO brings in Ram as partner across WWE, UFC, and PBR properties

Media

ESPN nets US viewership record for final F1 season coverage

Sponsorship

AB InBev named ICC’s official beer partner

Media

CazeTV lands Olympic Games rights through 2028

Media

Conmebol finalizes club competition media rights sales for 2027-30

Media

YouTube TV to launch sports skinny bundle in 2026

Media

SailGP celebrates marquee 2024-25 season with viewership, commercial gains

Sponsorship

Mercedes-Benz named WTA premier partner in lucrative, long-term deal

News

NFL confirms Munich return with Allianz Arena in 2026, 2028

News

CAF nets national railway ONCF as official AFCON sponsor

Susan Lingeswaran

Media

Sky renews LET rights in UK and Ireland through 2030

Susan Lingeswaran

News

College firsts as Utah ink private equity deal and UNLV land jersey patch

Media

Australia’s Kayo Sports breaks streaming records for 2025 F1 coverage

Susan Lingeswaran

News

RB Leipzig finds Mintzlaff replacement in experienced Swiss exec Haenni

News

FIBA chief eyes 2027 NBA Europe launch, BCL qualification

News

WSC Sports and Swiss ice hockey league partner in long-term deal

News

QSI widens multi-club group with KAS Eupen purchase

News

US Ski and Snowboard in content tie-up with YouTube

Media

FPT Play to show Premier League in Vietnam via Jasmine deal

Susan Lingeswaran

Media

Strong domestic Ashes showing continues as second test viewership swells

Media

Infront nets eight-year extension to BWF rights contract

Susan Lingeswaran

News

British Cycling creates commercial vehicle, eyes external investment

News

Wrexham FC nets Apollo Sports Capital as minority investor

Susan Lingeswaran

Media

Paramount looks to hijack Netflix’s WBD deal with $108bn hostile bid

Euan Cunningham

Sponsorship

F1 sponsorship wrap: Audi, Haas, Alpine

Susan Lingeswaran

News

Haier grows European soccer presence with Serie A refcam partnership

Sponsorship

NHL and Tim Hortons extend long-standing Canadian partnership

Media

Globo and ESPN keep Copa Libertadores rights until 2030

Sponsorship

Wigan Warriors secure The Tote as principal partner, renew Cadena Global

Susan Lingeswaran

Media

Uppercut snaps up Austrian Bundesliga production rights

Susan Lingeswaran

Media

SABC secures 2026 World Cup, 2027 WWC sub-licenses with Hollywoodbets

Media

Report: JioStar backing out of mega ICC deal two years early

Euan Cunningham

News

Women’s Bundesliga clubs split from DFB, plan new association

Susan Lingeswaran

News

OFC taps TGI Sport to build out commercial strategy

Susan Lingeswaran

Media

Netflix makes its move, agrees WBD TV and studios deal for $72bn

Euan Cunningham

Sponsorship

Sephora lands Unrivaled arena naming rights in expanded deal

Susan Lingeswaran

Media

Bundesliga bolsters UK, Ireland reach with FAST channel

Susan Lingeswaran

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