Barca to support UNHCR in four-season deal, wear logo on shirts
Soccer giants Barcelona, of Spain’s top-tier LaLiga, have entered into an agreement with the United Nations High Commissioner for Refugees…
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Social Sustainability
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Social Sustainability
NBA Africa brings in Abudu to lead new Nigerian office
NBA Africa, the continental subsidiary of the US-based top-tier basketball league, has brought in Gbemisola Abudu as its vice president and…
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Uefa green light to sleeve sponsors in club competitions next season
European soccer clubs will be permitted to have sleeve sponsors in Uefa’s club competitions from next season, the continental governing…
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NFL brings Diageo on board as first spirits sponsor
American football’s NFL has agreed a new sponsorship deal with Diageo, the international drinks giant, four years after lifting a…
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Concacaf to utilise Amazon’s e-commerce platform
Concacaf, the governing body for soccer in North and Central America and the Caribbean, has sealed a commercial partnership with…
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NBA launches $1bn Africa subsidiary with prominent investors on board
North American basketball’s NBA has announced the formation of a new Africa entity which will oversee the league’s business in…
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Sponsors branching out
A new survey shows that half of sponsorship professionals believe that there will be growth in the sector in 2019,…
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The Callum Murray Interview – Barry Maister
The International Olympic Committee’s reputation is being traduced, says the recently-retired IOC member. But it only has itself to blame.
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