Is LIV Golf working?
Despite securing the world's top players on lucrative contracts, LIV Golf's viewership remains low and is struggling to attract a large audience.
Golf
Spain confirmed as Ryder Cup 2031 host; Estrella Damm named first sponsor
Scheffler’s 2025 Open triumph most-watched edition ever on Sky
BBC extends radio, TV highlights deal for The Open
LIV Golf depeens Saudi ties with Roshn partnership
HSBC in major, multi-year LIV Golf tie-up
Op-Ed: How Data and AI are Transforming the Experience of Sport
Genesis retains title sponsorship of Scottish Open until 2030
