Mediapro, the Spanish sports production and rights agency, has renewed its Spanish-language production tie-up with the Amazon Prime Video streaming service for its coverage of North American basketball's top-tier NBA in Spain and Latin America.
Through an extension unveiled today, Mediapro is continuing to support the production of over 200 NBA games across the 2026-27 season. The deal covers Spain and Spanish-language markets in the Americas, including the US.
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The deal means that production, coverage, reception, and transmission of these 200 games are managed from Mediapro studios in both Spain and Mexico. This approach involves collaboration with Prime Video, enabling coverage to be tailored to local audiences.
This extension has been formally announced with the 2026-27 NBA having begun on October 20. It follows the initial deal between the NBA and Mediapro, announced in September last year.
Starting last season, Prime Video holds a package of NBA rights, in an 11-year deal which is both a domestic and international tie-up.
The package includes a minimum of 20 additional primetime regular-season games annually, a Conference Finals series each year, and the NBA Finals in six of the 11 years.
Prime Video has also become the NBA’s strategic partner and third-party global destination of NBA League Pass – the league’s DTC subscription service, with expanded distribution rights for the platform in the US and internationally.
There are currently four Spanish-born players on NBA rosters, including Santi Aldama of the Dallas Mavericks and Hugo Gonzalez for the Boston Celtics.
In terms of recent Mediapro rights activity, this month has already seen the agency extend a production and distribution agreement with South American soccer's governing body CONMEBOL through 2030.
The company will take responsibility for producing and distributing the international feed for around 700 matches a year, plus the on-site production of every match played in Bolivia.
On January 1, meanwhile, Mediapro will rebrand as Imagina. The decision was unveiled in mid-September, with the group's parent company carrying the same name.
The move comes as part of a significant wider review into the group's operations, and several months of internal reorganization.
For the NBA, this week has already seen Rush Sports, the pay-television network owned by Caribbean Premier Sports Limited, unveil a package of NBA rights in the region.
