Euroleague Basketball, the organizer of top European club competitions, has renewed its commercial partnership with Motorola, the telecoms firm owned by technology company Lenovo, for a fourth consecutive season.
The one-year extension will see the brand remain a premium partner of both the top-tier EuroLeague and second-tier EuroCup club competitions.
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Motorola will continue to receive prominent brand visibility at all EuroLeague and EuroCup games in-arena and during broadcasts, as well as across the competitions’ digital platforms and content.
The two parties will also further collaborate on fan engagement initiatives, such as ‘The Motorola Magic Moment’, a fan vote for the season’s top plays.
The company first teamed up with Euroleague Basketball in 2024. Since the relationship began, Motorola's partnership has focused on two main verticals, connecting the basketball community through technology and community impact.
Motorola launched the ‘Bouncing for Good’ community initiative, developed jointly with Euroleague Basketball’s One Team social responsibility program. Additional activations are planned throughout the current season.
Gawain Davies, Euroleague Basketball commercial officer, said: “Over the past three seasons, we have seen this relationship develop into a truly collaborative partnership, combining innovative fan engagement initiatives with meaningful social impact through our One Team program.”
The renewed agreement with Motorola comes in the same week that Euroleague Basketball extended its licensing deal with trading card and collectibles giant Panini.
The organization's commercial portfolio also includes Etihad and Experience Abu Dhabi as top-tier main partners; BKT Tires as the naming rights sponsor of the EuroCup and a premium partner; and Visa, Adidas, Sprite, Spalding, and Emporio Armani as official partners.
