Toulouse FC, from French men's soccer's top-tier, have entered into a long-term strategic deal with international sports marketing agency Sportfive.

Through a tie-up unveiled yesterday (July 15), Sportfive takes over responsibility for the Ligue 1 club's commercial program.

The agency will be responsible for marketing all of the club's commercial rights, including across sponsorship (local and national), and hospitality.

This marks a return to the Sportfive fold for Toulouse, with the club having had that agency for a partner for a period during the 2010s (that deal began in March 2009).

Toulouse, currently owned by US private equity firm RedBird Capital Partners (who also have a stake in English Premier League champions Liverpool) finished 10th in the 18-team Ligue 1 last season (2024-25).

Benjamin Amirault, interim general manager at Toulouse, has said: "With this partnership, Toulouse Football Club is accelerating its development. The interest shown by Sportfive, a globally recognized player and partner of some of the most prestigious players, confirms the strength and appeal of our project."

Xavier Oddone, Sportfive France's managing director, added: "This partnership with Toulouse Football Club is fully in line with our mission to support clubs in their long-term development by leveraging all of our expertise."

In terms of recent Sportfive activity, mid-June saw the agency extend its long-running marketing agreement with German soccer’s Hertha BSC.

The agency also has Ligue 1 deals in place with clubs such as Lille, Lyon, and Saint-Etienne.