Q&A: Rory Natkiel, founder of new sponsorship consultancy Box Count
Rory Natkiel, former chief strategy officer at Sid Lee Sport, recently launched the company to revamp the sponsorship industry.
20 March 2026
20 March 2026
Rory Natkiel, former chief strategy officer at Sid Lee Sport, recently launched the company to revamp the sponsorship industry.
The soccer governing body is on track to surpass its $13bn prediction for the current cycle.
The sports technology firm first snapped up these rights through its acquisition of IMG Arena last year.
A memorandum of understanding (MOU) agreement with the federal Commodity Futures Trading Commission has been signed.
This year’s sales figure represents a 36% increase on last year’s record.
College basketball national viewership grew 19% year-on-year, with networks such as CBS, Fox, and ESPN all seeing increases.
Total attendance across all 20 Spanish soccer clubs exceeded 17 million for the first time ever, last season.
FIFA requested that the AFC alter its calendar to align with other continental soccer tournaments.
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