Global entertainment and streaming firm Netflix is "unchanged" in terms of its sports strategy moving forward after posting healthy financial numbers for the second quarter (Q2) of the year.
After the Q2 results were unveiled late last week, Ted Sarandos, co-chief executive at Netflix, said: "Our live strategy and our sports strategy are unchanged."
The firm slowly and steadily moved further and further into the live sports broadcasting space over the last 12 months.
Sarandos added: "We remain focused on ownable, big, breakthrough events, because our audiences really love them. Anything we chase in the events space or in the sports space has got to make economic sense as well. We bring a lot to the table, and the deals that we make have to reflect that.”
Over the last year, Netflix has aired three NFL American football games globally (all on Christmas Day last year), while its decade-long deal (also worldwide) to cover World Wrestling Entertainment's 'Monday Night Raw' show began in January. Last November, meanwhile, it attracted global viewing figures of over 60 million for its coverage of the boxing bout between icon Mike Tyson and popular internet personality-turned-boxer Jake Paul.
Coming up, meanwhile, it will air the eagerly-anticipated bout between Canelo Álvarez and Terence Crawford, taking place in September in Las Vegas, globally.
It also now holds rights in the US to cover the next two editions of soccer's FIFA Women's World Cup (2027 and 2031).
In addition, in February, it was revealed that Netflix is planning on bidding for domestic rights to Sunday afternoon games from the NFL - the league has a current deal for those rights in place with Fox and Paramount, through 2033, but can end the agreement four years early, according to reports.
Netflix has now also released its Q2 financials, showing a 16% rise year-on-year in revenues, which amounted to $11.08 billion during the three months in question.
Net income, meanwhile, came to $3.13 billion.
In addition, the streaming heavyweight has raised its full-year revenue guidance, from a range between $43.5 billion and $44.5 billion to between $44.8 billion and $45.2 billion.
On an earnings call accompanying the results, Greg Peters - Netflix's other co-chief executive, commented: "We have a belief and expectation that the demand for not only entertainment, but for us specifically, will remain strong."
