Turkish soccer giants Fenerbahce have agreed a stadium naming rights and shirt sponsorship deal with Chobani, the US-based food brand founded by Turkish-American entrepreneur Hamdi Ulukaya.

The naming rights agreement is worth €10 million ($11.6 million) annually and will run for five seasons, starting from the upcoming 2025-26 campaign, with an option to extend for a further five years.

The Turkish Super Lig club’s 50,000-seat home, traditionally known as the Sukru Saracoglu Stadium, will now be renamed Chobani Stadium at least through the 2029-30 season.

The shirt sponsorship, which is for European competitions, will run for the next two years, with an option for an additional three seasons.

This deal is valued at €4 million for the 2025-26 campaign and a minimum of €4 million for the subsequent seasons, depending on whether Fenerbahce are competing in the top-tier UEFA Champions League European club competition or the secondary Europa League.

Fenerbahce are currently in the third qualifying round for the Champions League and will face Dutch outfit Feyenoord in a two-legged tie next month (August).

Last season, Fenerbahce’s shirt sponsor for domestic and European matches was Turkish car dealership Otokoç, owned by the Istanbul-based club’s president, Ali Koc.

That deal was valued at around €10 million and ended after the 2024-25 season, meaning the club are also in the market for a shirt sponsor covering domestic league and cup matches. 

Chobani founder Ulukaya, born in eastern Turkey, is understood to be a lifelong supporter of Fenerbahce and a close friend of Koc.