Dubai BC, the United Arab Emirates-based basketball team that will be competing in the EuroLeague this season, has announced a sponsorship deal with German car brand Audi.

Under a three-year deal, Audi will serve as the team’s official automotive partner.

The agreement was brokered on behalf of Dubai BC by M&C Saatchi Sport & Entertainment, which was recently appointed as the club’s commercial partnership agency.

The international marketing and sponsorship firm has a remit to secure new partners for the team going into the 2025-26 season.

As part of this collaboration, Audi will support Dubai BC across the season through a range of initiatives, including fleet support of over 50 cars and brand-driven activations.

In June, Euroleague Basketball confirmed the expansion of its top-tier EuroLeague competition to 20 teams with three new entrants.

Dubai BC will become the first team outside of Europe to compete in the semi-closed competition, with Israel’s Hapoel Tel Aviv and Spain’s Valencia Basket joining as the other new entrants.

Domestically, Dubai BC already competes outside of its region in the ABA League, a competition for teams across the Balkans.

The team’s debut EuroLeague season kicks off on September 30 against Serbia’s Partizan at their Coca-Cola Arena home.