All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

Man United end long search for training kit sponsor with Betway deal

Manchester United, the English soccer giants, have announced sports betting brand Betway as their new training kit sponsor under a…
Explainer: How Genius Sports is pushing the AI boundaries in soccer

Artificial intelligence (AI) has rapidly improved in efficiency and effectiveness in recent years, becoming an increasingly essential tool in the…
Omoda drives in as Tour of Britain sponsor; new partners for La Vuelta

Omoda, the Chinese car brand, has been named as a new sponsor of the men's and women’s editions of road…
CAF secures last-minute deals with major broadcasters for 2026 WAFCON

The governing Confederation of African Football (CAF) soccer body has agreed rights deals with several major broadcasters for the 2026…
M&C Saatchi Sport & Entertainment restructures leadership team

M&C Saatchi Sport & Entertainment, the international marketing and sponsorship agency, has made two key senior leadership changes to mark its…

PayPal follows NFL tie-up by adding Seahawks in first team deal

Global online payment service PayPal has followed up its recent partnership with American football’s NFL by teaming up with the…
Matchroom targets US growth with minority stake sale to Bruin Capital

Bruin Capital, the sports and entertainment investment firm, has acquired a minority stake in UK-based sports media and promotional business…
Bell Media secures WNBA rights in Canada ahead of debut Toronto season

Canadian media group Bell Media has announced a multi-year agreement with the Women’s National Basketball Association (WNBA) to broadcast and…
Long-time Pro League broadcaster Telenet returns via DAZN deal

DAZN, the sports streaming service, has finally secured a local distribution partner for its coverage of Belgian soccer’s Pro League…
Rose kickstarts McLaren Golf as first ambassador, investor

Justin Rose has been unveiled as the first global ambassador and investor in McLaren Golf, the new venture launched by…