All articles by Tariq Saleh

Tariq is news editor at Sportcal. He specializes in sponsorship deals and media rights in soccer, basketball, and tennis.

Q&A: Whisper CEO and founder Sunil Patel

Whisper, founded in 2010 as a sports and TV production company by producer Sunil Patel, broadcaster Jake Humphrey, and former…
Euroleague unveils 10-year business plan after rejecting NBA proposal

Euroleague Basketball, the organizer of top European club competitions, has unveiled plans to distribute €3.4 billion ($3.8 billion) to participating…
In the Boardroom: Como 1907

Como 1907 have enjoyed a meteoric rise in Italian soccer over the past decade, a transformation that has seen the…
Man United end long search for training kit sponsor with Betway deal

Manchester United, the English soccer giants, have announced sports betting brand Betway as their new training kit sponsor under a…
Explainer: How Genius Sports is pushing the AI boundaries in soccer

Artificial intelligence (AI) has rapidly improved in efficiency and effectiveness in recent years, becoming an increasingly essential tool in the…

Omoda drives in as Tour of Britain sponsor; new partners for La Vuelta

Omoda, the Chinese car brand, has been named as a new sponsor of the men's and women’s editions of road…
CAF secures last-minute deals with major broadcasters for 2026 WAFCON

The governing Confederation of African Football (CAF) soccer body has agreed rights deals with several major broadcasters for the 2026…
M&C Saatchi Sport & Entertainment restructures leadership team

M&C Saatchi Sport & Entertainment, the international marketing and sponsorship agency, has made two key senior leadership changes to mark its…
PayPal follows NFL tie-up by adding Seahawks in first team deal

Global online payment service PayPal has followed up its recent partnership with American football’s NFL by teaming up with the…
Matchroom targets US growth with minority stake sale to Bruin Capital

Bruin Capital, the sports and entertainment investment firm, has acquired a minority stake in UK-based sports media and promotional business…