Skip to site menu Skip to page content

Daily Newsletter

15 July 2025

Daily Newsletter

15 July 2025

BBC lauds record engagement for 2025 Wimbledon

The UK's public-service broadcaster has said it received 69.3 million Wimbledon requests to BBC Sport.

Euan Cunningham July 14 2025

The BBC, the UK's public-service broadcaster, secured impressive linear and digital viewing figures through the course of the Wimbledon 2025 tennis grand slam.

The BBC has now released its numbers for the tournament overall, which ran between June 30 and July 13 (Sunday).

For the singles finals, traditionally the most-watched matches of each edition of Wimbledon, the men's final brought in a peak audience of 8.8 million across TV and online platforms (8.3 million of those through TV), while the women's final was watched by a peak audience of 4.1 million on the main BBC One channel (and also streamed over a million times on the BBC iPlayer service as well as on the BBC Sport online/mobile hub).

Alex Kay-Jelski, director of BBC Sport, said: "This year’s record-breaking digital figures for Wimbledon are testament to the huge appeal of the sport amongst audiences and the power of digital innovation to bring both new and existing fans closer to the action than ever before.

"The way people are following Wimbledon is changing, but that is exciting for us as we look to tell the best stories in different ways

Italy's Jannik Sinner beat Spain's Carlos Alcaraz in four sets in the men's final, while the women's final was won by Poland's Iga Swiatek, who beat the US's Amanda Anisimova without losing a game - 6-0, 6-0.

For the men's final, the equivalent match in 2024 (in which Alcaraz beat Serbian all-time icon Novak Djokovic) only received a peak viewership on TV of 7.5 million.

In addition, BBC Sport overall secured a record-breaking 69.3 million online requests for Wimbledon content during the championships. This is up from 50.1 million similar requests last year.

The BBC holds domestic rights to the Wimbledon championships through 2027, via a deal struck in 2021. The public-service broadcaster is reportedly paying £44 million (in 2021, $60.6 million) annually for these rights.

That tie-up covers TV, online, and radio live coverage of the event, with Wimbledon seen very much as one of the BBC's crown jewels in terms of live sport.

Meanwhile, in the home markets of the men's finalists, Italian pay-TV heavyweight Sky secured an average of 5.6 million viewers for the final (equating to a 40.4% audience share), while Spain's Movistar recorded average viewing figures of 442,000 for its coverage of Alcaraz's defeat.

The peak Sky Italia audience for Sunday's match - coming as the clash entered its final stages - was recorded as 7.6 million, with the match covered free-to-air by Sky's TV8 channel.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close